Reddit Launches New Profile Tools for Businesses

Reddit Enhances Business Profiles with New Reddit Pro Features

Reddit announced updates to business profiles utilizing Reddit Pro on Thursday. This suite of tools is specifically designed to facilitate brand engagement within the platform’s diverse communities and ongoing discussions.

Automated Profile Bio Suggestions

A key improvement is the introduction of automatically generated profile bios for businesses. When a company registers for Reddit Pro, the system will now propose several descriptive options.

These suggestions are created after the business provides its website address, streamlining the profile setup process.

Showcasing Community Engagement

Businesses are now able to highlight their contributions to the Reddit community directly on their profiles. This includes displaying notable posts and insightful comments.

Furthermore, conversations originating on the Reddit Pro Trends Tab can be cross-posted, allowing businesses to share industry-relevant discussions.

Leveraging the Trends Tab

The Trends Tab, introduced earlier this year, enables businesses to monitor conversations surrounding specific keywords and phrases. This provides valuable insights into public sentiment and emerging topics.

Reddit’s Perspective on Business Growth

Jim Squires, EVP of business marketing and growth at Reddit, stated that a significant portion of online purchasing conversations – over 50% – occur on Reddit.

He emphasized that these new Reddit Pro profile tools are intended to simplify the process of establishing a credible presence for businesses, ultimately fostering growth and success.

Squires also noted the benefit to Reddit’s communities, enriching them with knowledgeable experts.

Strong Financial Performance

These updates follow a strong fiscal quarter for Reddit, demonstrating the platform’s stability amidst economic challenges.

Revenue reached $392.4 million, representing a 61% increase year-over-year. Daily active unique users climbed to 108.1 million, a 31% year-over-year rise, exceeding analyst expectations.