Why You Should Never Queue For New Gadgets - An Opinion

The iPad 3 and the Culture of Queuing

For those who haven't been disconnected from current events, the iPad 3 has recently been released and is now available for purchase. While not a personal favorite, the newest version, like previous Apple releases, centers around a single, compelling feature – the Retina Display – to attract consumers.

Despite my reservations, the appeal of "the new iPad" proved strong enough to generate substantial lines outside Apple retail locations globally.

The Enigma of Launch Day Queues

The practice of queuing for extended periods to acquire the latest technology on its release date remains perplexing to me. I've genuinely attempted to understand this behavior, but find it unusual to dedicate hours, or even days, enduring various weather conditions simply to make an in-person purchase.

This phenomenon isn't exclusive to Apple products, however.

Brand Loyalty and Queuing Behavior

Interestingly, similar levels of enthusiasm, evidenced by long queues, are not typically observed for products from companies like Samsung or Sony.

This suggests that the queuing behavior is strongly linked to brand perception and the perceived exclusivity associated with Apple.

The dedication of Apple fans is a unique aspect of the tech landscape.

The Futility of Gadget Queues

The central point deserves immediate attention: physically queuing for a new gadget on its release day is entirely avoidable. Even for those with limited patience, the accessibility of the internet renders traditional, in-person queuing obsolete.

Options Beyond the Queue

Apple provides a prime illustration of this. When a new product – whether an iPhone, iPad, or Mac – is unveiled, consumers have multiple avenues available. If a purchase is desired, pre-ordering online is an option, ensuring delivery to one’s residence upon availability.

Alternatively, visiting an Apple Store on launch day presents another possibility, albeit one involving potential competition with other eager buyers. However, this still doesn't necessitate a prolonged wait.

The Advantage of Patience

Perhaps surprisingly, a viable strategy exists that many overlook: simply waiting. There's no compulsion to acquire the newest gadget immediately upon release.

Allowing a few weeks to pass enables supply chains to stabilize and meet the initial demand. Subsequently, ordering online or visiting any retail location becomes feasible, eliminating the need for waiting or queuing altogether. This approach is demonstrably more convenient.

Supply and demand will eventually balance, making the initial rush unnecessary for most consumers.

Declining Workplace Efficiency

It’s reasonable to question the number of individuals who excused themselves from work, or even took an entire week off, to wait in line for the iPad 3.

A substantial percentage likely participated in these queues. Observing attendees at these product launches suggests most are employed, potentially in well-compensated positions, or are currently enrolled as students.

Did these individuals feign illness or skip classes to be present at the launch event? If so, the cumulative loss of productivity with each new Apple product release is considerable.

It's worth noting that Apple frequently introduces new products.

The Impact of Digital Distractions

However, personal habits also contribute to decreased efficiency. As a confessed enthusiast of Angry Birds, it’s plausible that more workdays are lost to this mobile game than to Apple launch events.

Nevertheless, witnessing people queue unnecessarily, when their time could be devoted to more beneficial activities, is concerning.

Engaging in constructive pursuits, such as reading informative resources like MakeUseOf, represents a more valuable use of time.

Considering Time Management

• The desire for the latest technology can lead to significant time away from work or studies.
• Casual mobile games also represent a substantial source of distraction and lost productivity.
• Prioritizing constructive activities is essential for maximizing efficiency.

Ultimately, a balance between enjoying technological advancements and maintaining professional or academic commitments is crucial.

The Paradox of Apple's Success

Individuals deeply immersed in the Apple ecosystem often deny the existence of a devoted following. They maintain that no such phenomenon exists. However, to those observing from an external perspective, the reality of this fervent loyalty is undeniable.

The level of dedication some exhibit towards Apple frequently approaches religious fervor. This is particularly pronounced during the period between product announcements and their availability in Apple retail locations globally.

The practice of queuing for extended periods before Apple Store openings reinforces the perception of a dedicated “cult of Apple.” This behavior inadvertently bestows upon the company an unwarranted aura of invincibility, suggesting its offerings are somehow exceptional.

Furthermore, these queues generate substantial free publicity for Apple, as they are frequently featured in news broadcasts.

This situation is undeniably advantageous for Apple, but potentially detrimental to the typical consumer. Apple is unlikely to reduce pricing while enjoying such unwavering support from its fanbase.

Even dedicated Apple users are impacted, as their loyalty contributes to the significant influence already held by the company based in Cupertino.

A company’s reliance on consistent purchases, regardless of circumstances, diminishes its incentive to prioritize product development and innovation.

Reduced competitive pressure ultimately leads to stagnation.

Consider the video showcasing the iPad 3 launch in Sydney, Australia, available at http://www.youtube.com/watch?v=TGEsO_XV0K8. If the displayed behavior doesn't strike you as unusual, our perceptions of normalcy likely diverge.

It is atypical to arrive at a store equipped with luggage – necessary for prolonged outdoor waiting – to express elation at being among the first purchasers, and to receive applause from store employees as if having performed a heroic act.

The Implications of Unquestioning Loyalty

• Diminished Innovation: Less pressure to improve products.
• Higher Prices: Reduced incentive for cost reduction.
• Increased Corporate Power: Further consolidation of influence.

Consumer awareness is crucial to fostering a more competitive and innovative technology landscape.

Ultimately, while Apple’s success is undeniable, the unquestioning devotion of its followers may inadvertently hinder progress and benefit the company at the expense of the broader market.

The Pursuit of More Than Material Goods

It stands to reason that life encompasses more than simply waiting – whether standing, seated, or even reclining – in lines for products like iPads, the newest Android phones, or iterations of Windows. This applies to any consumer technology, in fact.

While queuing is an inherent and inescapable aspect of modern existence, a significant distinction exists between a brief ten-minute wait for necessities like food or bill payment, and dedicating three full days to acquiring a luxury item desired by many, yet truly needed by few.

The Psychology of Queuing

Those who participate in long queues to be among the first to purchase the latest iDevice or gaming console likely seek inclusion. They desire to be part of an event, a happening.

This suggests a potential void in their lives, a longing for something more. While everyone possesses unique hobbies that may seem unusual to others, can the act of queuing for new hardware genuinely be classified as a legitimate interest?

Reflecting on Priorities

• Consider the value of time spent.
• Evaluate the necessity of the desired item.
• Question the underlying motivations for participation.

Priorities are often revealed by how we allocate our time. The dedication of multiple days to obtaining a non-essential item prompts reflection on what truly holds value in one’s life.

Ultimately, the question isn't simply about the object of the queue, but about the reasons driving the individual to participate in such an extended wait.

Reflections on Gadget Queues

It’s not animosity that I feel towards individuals who dedicate their time to lining up for the newest technological releases. Quite the contrary, in fact. However, a degree of bewilderment accompanies my observation of their dedication, and the allure of being the initial owner of the current popular device remains unclear to me.

Should an opportunity arise to dissuade them from sacrificing valuable hours on an activity lacking inherent value, it would undoubtedly benefit both their personal well-being and the broader community.

The Futility of First

There exists no justifiable reason to participate in queues mirroring those formed by the most devoted followers of certain brands. A widespread adoption of the mindset exhibited by these individuals – prioritizing speed, precedence, and superficiality – would impede substantial progress.

Fortunately, the majority of the population maintains a more pragmatic perspective than the limited number who engage in these displays of consumer desire.

An Invitation to Discussion

The conversation is now open to you. Share your perspectives on those who queue for the latest gadgets. Whether you concur with my assessment of this phenomenon or hold a differing viewpoint, your input is welcome.

Consumerism and its impact on time management are key considerations.

Image Credits: Kevan Davis, Josh Smith, William Brawley, Eric Wustenhagen, rq?, Amanda Kelso