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Facebook Hashtags and Privacy: What You Need to Know

September 29, 2016
Facebook Hashtags and Privacy: What You Need to Know

Understanding Facebook Hashtags and Your Privacy

Hashtags initially gained prominence on Twitter as a method for linking tweets to broader conversations, trends, and subjects. With Facebook now supporting hashtags, concerns arise regarding potential privacy implications. Let's examine the functionality and assess whether users should be apprehensive.

A Reader's Question

We received a query from a reader, "Hash Curious," who discovered that hashtags on Facebook function as clickable links, leading to a compilation of posts utilizing the same tag.

Dear How-To Geek,

I recently included a hashtag in a Facebook post, and was surprised to find it became a functioning link. Clicking it directed me to a collection of other posts sharing that hashtag, including my own.

This feature was unexpected. Could this potentially compromise my privacy? While my initial post was lighthearted, I worry that using hashtags on more sensitive content might expose it to a wider audience.

Sincerely,

Hash Curious

Upon the introduction of hashtags to Facebook, we shared similar reservations regarding privacy. The widespread adoption of hashtags on platforms like Twitter demonstrates their power to connect users with large communities centered around specific interests – for example, using #SNL instantly connects a tweet to fans of Saturday Night Live.

Thankfully, Facebook’s implementation of hashtags prioritizes existing post permissions. The hashtag functionality operates after your established privacy settings are applied. However, the active link and inclusion in the general hashtag pool can initially be confusing if the details aren't carefully reviewed.

How Facebook Hashtags Respect Your Privacy

The crucial point is that only individuals authorized to view your post, according to your privacy settings, will see it within the hashtag feed. Unless a post is explicitly set to "Public" and your account allows others to follow you, there are no inherent privacy risks.

Consider this example to illustrate:

ask-htg-are-facebook-hashtags-a-privacy-risk-1.jpg

Even with the inclusion of the tag #puremichigan (which functions as a live link), only individuals on our friends list will encounter the post when browsing that hashtag’s feed.

While reassuring from a privacy perspective, this also suggests that for personal use, hashtags can be largely inconsequential. Unless a post is public and utilizes a trending hashtag, the tag serves little purpose, allowing users to freely incorporate playful hashtags like #bronylife, #omgiatethewholething, and #zelda4ever without privacy concerns.

Do you have a technology-related question, no matter how big or small? Send us an email at ask@howtogeek.com, and we will endeavor to provide a helpful response.

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