World Building & Shopping on Roblox - vlge

The Evolution of Fashion Engagement: VLGE and Immersive Experiences

Early in her professional journey, Evelyn Mora identified a challenge within the fashion industry. Despite a growing commitment to sustainability among designers, the logistical demands of staging environmentally responsible, large-scale fashion shows presented a significant hurdle.

Introducing VLGE: A Platform for Interactive Brand Worlds

In 2021, Mora founded VLGE, a platform specializing in gaming and immersive world-building designed to collaborate with brands. VLGE empowers brands to construct their own unique digital environments.

These worlds can be populated with engaging interactive content and games, and then seamlessly exported to platforms like Roblox. This innovative approach is redefining the future of shopping.

Notable Collaborations and Investment

VLGE has successfully partnered with prominent names including Lancôme, Charlotte Tilbury, and Vogue Scandinavia. The company has secured $5 million in funding from investors.

These investors include Lammot J. du Pont from the du Pont family, the L’Oréal Group, and the British Fashion Council, demonstrating strong confidence in VLGE’s potential.

Pioneering Gamified Fashion Week

VLGE gained recognition for launching the world’s first 3D and gamified fashion week. Building on this success, the company recently announced an expansion of its vision.

Specifically, 50 fashion brands are set to unveil their shoppable worlds for World Fashion Week, all utilizing the VLGE platform. World Fashion Week, an initiative by VLGE, aims to facilitate the launch of shoppable games on platforms such as Roblox for creators.

Expanding Platform Compatibility and Real-Time Building

Mora emphasized that this launch represents VLGE’s first major large-scale implementation. It showcases the platform’s ability to enable users to build collaboratively across web browsers and, initially, within Roblox, in real time.

The decision to prioritize Roblox was driven by its substantial market potential. VLGE is also compatible with Unreal Engine and is actively developing compatibility with Meta Horizon World.

Bridging the Gap in Digital Commerce

“Roblox has emerged as a crucial platform for engaging with younger audiences in the fashion world,” Mora explained to TechCrunch. “However, creating immersive experiences there has traditionally been expensive, technically challenging, and time-consuming.”

VLGE aims to resolve these issues by offering an instant, affordable, scalable, and interoperable solution. This effectively connects e-commerce, gaming, and cultural creation.

Simplified Roblox Integration

Users building on VLGE can instantly deploy their creations on Roblox, eliminating the need for proficiency in Roblox’s coding language or extensive technical expertise. This also bypasses the significant costs associated with traditional Roblox world development.

Previously, brands could expect to invest between $10,000 and $100,000 to hire an agency to build a world on Roblox.

VLGE’s Tiered Pricing Structure

VLGE provides a range of pricing options to accommodate diverse needs. These include a Freemium tier, alongside three paid tiers designed for creators, small businesses, and large enterprises.

The Future of Gamified Commerce

Mora believes that gamified commerce represents the next evolution in fashion. VLGE is planning to launch an online store, an e-tail store, that will feature both physical products from emerging brands and 3D assets for export into Roblox.

This technology demonstrates the fashion industry’s increasing embrace of games and immersive worlds as vital tools for connecting with the next generation of consumers.

“This isn’t solely about fashion; it’s about the underlying infrastructure that will drive the next generation of commerce for a new generation,” Mora concluded.