Temu Halts Shipping from China to US

Temu Adapts to New U.S. Tariff Policies

The Chinese e-commerce platform, Temu, has implemented a change in its operational strategy in response to evolving U.S. trade regulations.

Impact of Tariff Changes

Recent executive action by President Donald Trump has resulted in the elimination of the de minimis rule. This previously allowed imports valued at $800 or less to enter the U.S. without incurring tariffs.

Furthermore, substantial tariff increases—exceeding 100%—have been levied on products originating from China. This development necessitates adjustments for a wide range of businesses, including both Chinese companies such as Shein and major American retailers like Amazon, leading to anticipated price increases.

Temu's Response: A Shift to Local Fulfillment

Initially, Temu customers experienced significant “import charges,” ranging from 130% to 150%, being added to their purchases, as reported by CNBC.

However, the company has now altered its approach. Currently, Temu primarily showcases products stocked within U.S. warehouses to its American customers.

Items that would typically be shipped directly from China are now indicated as unavailable or out of stock on the platform.

Maintaining Pricing and Supporting U.S. Sellers

According to a Temu spokesperson, the platform’s pricing structure for U.S. consumers has been maintained during this transition to a localized fulfillment system.

All sales within the United States are now managed by sellers based domestically, with order fulfillment occurring entirely within the country.

Temu has been proactively seeking to onboard U.S.-based sellers onto its platform. This strategic move is intended to facilitate expanded market reach and business growth for local merchants.

This article has been updated to include further details provided by Temu.