Facebook AI Dating Assistant: Meta's New Relationship Feature

Meta Integrates AI Assistant into Facebook Dating

Meta revealed on Monday the introduction of an artificial intelligence assistant for its Facebook Dating platform.

The primary function of this chatbot is to facilitate more precise matching by identifying potential partners who align with user preferences.

AI-Powered Matching and Profile Enhancement

For instance, users can request the AI to locate “a tech professional residing in Brooklyn,” or seek assistance in optimizing their dating profile for better results.

Furthermore, Meta is addressing the issue of user disengagement with a new feature named Meet Cute.

This feature delivers a weekly “surprise match” to users, selected through the platform’s proprietary algorithm.

Growth and Competition in the Dating App Market

The company reports a 10% year-over-year increase in Facebook Dating matches among adults aged 18 to 29.

Hundreds of thousands of users within this demographic are now creating Facebook Dating profiles on a monthly basis.

However, these numbers remain comparatively modest when contrasted with leading competitors such as Tinder, boasting approximately 50 million daily active users, and Hinge, with 10 million daily active users.

The Rise of AI in Dating Applications

The incorporation of AI features is rapidly becoming standard practice across the mainstream dating app landscape.

Even newer entrants, like Sitch, are actively leveraging AI to distinguish themselves from the competition.

Match Group's Significant AI Investment

Match Group – the parent company of Tinder, Hinge, OKCupid, and others – established a partnership with OpenAI last year.

This collaboration represents a substantial investment exceeding $20 million in AI technologies.

This move is particularly noteworthy considering the recent financial challenges faced by Match Group, which has experienced a 68% decline in its stock price over the past five years.

AI Features in Tinder, Hinge, and Bumble

To date, this investment has yielded features such as an AI-driven photo selector for Tinder, which analyzes a user’s camera roll to suggest optimal profile pictures.

AI-powered matching capabilities have also been implemented.

Hinge offers a feature enabling users to refine their responses to profile prompts with the aid of AI.

Similarly, Bumble has integrated AI features into its platform.

Founder Whitney Wolfe Herd even proposed the concept of “AI concierges” conducting preliminary dates on behalf of users to assess compatibility.