Ford and Renault Partner on Affordable EVs

Ford and Renault Forge Alliance to Counter Chinese EV Competition

Ford Motor Company’s CEO, Jim Farley, has publicly stated the company faces a critical challenge for survival within the automotive industry, particularly as it navigates the competitive landscape in Europe.

Increasing pressure from Chinese automotive manufacturers is a key factor driving this urgency. To address this, Ford is strategically collaborating with Renault Group.

New Electric Vehicle Partnership

An agreement was announced on Tuesday outlining plans to introduce two affordable, Ford-branded electric vehicles to the European market by the year 2028.

Ford will be responsible for the vehicle design process, while Renault will handle the manufacturing at its production facility located in northern France.

These new EVs will utilize Renault’s established technology platform, known as Ampere, as their foundation.

Expanding Collaboration: Commercial Vehicles

Beyond passenger EVs, the two companies are also initiating discussions to potentially collaborate on the development and production of light commercial vehicles.

Ford’s European Transformation Strategy

This partnership represents a significant step in Ford’s broader European transformation plan. The aim is to enhance the company’s agility and reduce operational costs.

This is crucial in a market increasingly saturated with more competitively priced vehicles originating from Chinese companies such as BYD and SAIC Motor.

Farley emphasized the importance of the European market, stating, “As an American company, we see Europe as the frontline in the global transformation of our industry.”

He further explained that success in Europe – through innovation, strategic partnerships, and investment – will serve as a model for future global strategies.

Ford remains dedicated to a strong future presence in Europe, but recognizes the need for increased speed and efficiency to achieve this goal.