Zoox Robotaxi Launch: Public Rides Begin in San Francisco

Zoox Expands Robotaxi Access in San Francisco

Zoox is initiating public access to its robotaxi service in San Francisco, marking a significant step towards commercial deployment and establishing direct competition with Waymo.

Initial Testing and Limited Access

For nearly a year, Zoox robotaxis – uniquely designed vehicles without traditional steering controls – have been undergoing testing on San Francisco streets. Previously, access was restricted to Zoox employees and their immediate networks.

Zoox Explorer Program

This rollout isn't a full-scale public launch, nor is it a commercially driven operation at this stage. Instead, the company is inviting individuals from its waitlist to participate in the Zoox Explorer initiative. Selected participants will gain access to the service, initially offered at no cost.

Phased Expansion and Waitlist Management

As Zoox expands its fleet and operational area, riders will be progressively granted access from the waitlist. The company aims to eliminate the waitlist entirely by the year 2026. Specific numbers regarding current riders and the total waitlist size have not been disclosed. Currently, Zoox operates approximately 50 robotaxis across Las Vegas and San Francisco.

Service Area Details

Once granted access, users can request rides through the Zoox application within a defined service area. This area currently encompasses the SoMa, Mission, and Design District neighborhoods of San Francisco.

Competition with Waymo

Although Zoox’s current service area is considerably smaller than Waymo’s 260 square mile operational zone, this public launch represents a move towards direct competition with the Alphabet-owned company.

Zoox's Development Journey

Acquired by Amazon in 2020, Zoox has been dedicated to developing a commercial robotaxi service for over a decade. Prior to its purpose-built vehicles, Zoox utilized Toyota Highlanders equipped with sensors and autonomous driving software for testing throughout the San Francisco Bay Area.

CEO Statement

“Zoox has been testing our autonomous technology in San Francisco since 2017,” stated CEO Aicha Evans. “It’s our home. A city of innovation and progress, with an amazing mobility ecosystem that we feel Zoox can really complement. We have seen incredible interest in Zoox in this market and are excited about this first step to bring our purpose-built robotaxi experience to more people.”

Remaining Regulatory Hurdles

Two key approvals are still required before Zoox can launch a fully commercial robotaxi service. The company must first obtain a permit from the California Public Utilities Commission, which oversees ride-hailing services, to legally charge for rides within the state.

NHTSA Approval

Furthermore, Zoox needs to secure approval from the National Highway Traffic Safety Administration (NHTSA) to operate its custom-built robotaxis for commercial purposes.

Federal Exemption Progress

Progress has been made on the federal front. In August, NHTSA granted Zoox an exemption allowing demonstration of its custom-built robotaxis on public roads. This decision resolved a debate regarding the compliance of Zoox’s vehicles with federal motor vehicle safety standards, which traditionally require features like steering wheels and pedals.

Commercial Operation Authorization

This exemption currently permits free rides. However, the ability to charge for rides hinges on NHTSA expanding the exemption to encompass commercial operations.