YouTube NFL Broadcast: 17M+ Tune In for Historic Game

YouTube's NFL Livestream Sets New Viewership Record

On Monday, YouTube revealed that its inaugural exclusive global broadcast of an NFL game established a new company milestone. The livestream garnered the highest number of concurrent viewers ever recorded on the platform.

A total of over 17.3 million viewers, originating from more than 230 countries and territories globally, watched the contest between the Kansas City Chiefs and the Los Angeles Chargers, which took place in São Paulo.

Viewership Breakdown

This number signifies the average minute audience (AMA) that tuned into the game last Friday. Nielsen data indicates a U.S. AMA of 16.2 million viewers across both YouTube and other platforms.

Furthermore, YouTube reported an AMA of 1.1 million viewers outside of the United States, demonstrating the game’s international appeal.

Strategic Partnership with the NFL

This exclusive broadcast is a key component of YouTube’s broadened collaboration with the NFL. The expanded partnership was initially unveiled in May during YouTube’s annual Upfront presentation.

A primary objective of this agreement is to generate increased ad revenue. YouTube anticipates that this recent success will resonate positively with potential advertisers.

Comparison to Other Streaming Broadcasts

Despite the impressive numbers, the viewership figures are somewhat lower when compared to other NFL streams. For instance, Netflix’s 2024 Christmas doubleheader averaged over 24 million viewers.

YouTube's Unique Approach

YouTube maintains that its creator-focused viewing experience differentiates it from competitors. The broadcast featured a diverse roster of prominent YouTubers.

Among those involved were Deestroying, MrBeast, Haley Kalil, and Marques Brownlee. Karol G also provided entertainment with a halftime performance.

Fan Reactions to Creator Involvement

Public response to the inclusion of these creators was varied. While some viewers appreciated seeing their favorite YouTubers involved, others found the sports commentary to be somewhat awkward.

The integration of online personalities into a traditional sports broadcast proved to be a point of discussion among fans.