Netflix and iHeartMedia Partner for Video Podcasts

Netflix and iHeartMedia Announce Video Podcast Partnership

A new collaboration between Netflix and audio media leader iHeartMedia will bring 14 video podcasts exclusively to the streaming platform, slated for release in early 2026. This partnership marks Netflix’s second significant venture into the podcasting realm, building upon their recent agreement with Spotify.

Launch Details and Expansion Plans

The initial premiere of these video podcast episodes is scheduled for early 2026 within the United States. Future plans include expanding availability to additional international markets.

Diverse Content Lineup

This agreement will provide Netflix subscribers with a varied selection of programs. The content will encompass genres like comedy, true crime, historical analysis, and sports. Featured shows will include popular titles such as “Dear Chelsea” hosted by Chelsea Handler, “The Breakfast Club” with Charlamagne, and “My Favorite Murder” starring Karen Kilgariff and Georgia Hardstark.

Rights and Distribution

The deal encompasses both all newly produced episodes and a selection of previously released episodes from each podcast. Importantly, iHeartMedia will continue to hold and manage the audio-only rights, ensuring the podcasts remain accessible on iHeartRadio and other prominent podcasting services.

Strategic Implications for Netflix

Netflix anticipates attracting viewers who prefer a video format to its platform, potentially drawing them away from competitors like YouTube. However, this move may result in lost advertising revenue and reduced reach for the podcasters, as their video content will no longer be available on YouTube, potentially impacting loyal viewers.

Expanding Podcast Portfolio

This announcement follows Netflix’s earlier partnership with Spotify, which included shows like “The Ringer,” “The Bill Simmons Podcast,” and “The Zach Lowe Show.”

Broader Content Strategy

Netflix’s expansion into video podcasts is part of a larger strategy to diversify its content offerings beyond traditional television shows and films. Recent initiatives include collaborations with YouTube creators Ms. Rachel and Mark Rober, aimed at attracting a broader audience and engaging with the creator economy. The platform has also introduced interactive party games playable on TV screens.

Potential Acquisition

Notably, Netflix is also exploring a potential acquisition of Warner Bros, signaling a possible move into the theatrical business.

List of Included Shows

• The Breakfast Club
• Bobby Bones Presents: The Bobbycast
• My Favorite Murder
• Dear Chelsea
• Joe and Jada
• This Is Important
• The Psychology of Your 20s
• Behind the Bastards
• Stuff They Don’t Want You to Know
• Stuff You Missed in History Class
• Stuff to Blow Your Mind
• New Rory & MAL
• 3 and Out with John Middlekauff
• Buried Bones