As the New Year approaches, a growing number of individuals express a desire to contribute to environmental protection. A new startup based in the U.K. is aiming to personalize our understanding of environmental consequences.

Yayzy has recently released an application for iOS devices (with an Android version planned) that directly connects to your bank account to determine the environmental impact of your purchases. Utilizing Open Banking standards, the app accesses payment information to automatically compute the carbon footprint associated with each transaction, providing users with a clear overview of their total monthly carbon emissions. This approach results in a more precise and individualized carbon footprint calculation, enabling users to directly correlate their spending habits with their effect on the planet.

Yayzy has obtained £900,000 in funding from Antler Venture Capital, Seedrs through a crowdfunding campaign, and the CoreAngels Impact Fund. When users view the carbon footprint of a purchase, they have the option to offset it immediately within the app through the carbon offset provider Ecosphere Plus. The application also offers users guidance on reducing their carbon footprint, identifies nearby eco-friendly retailers, and provides insights into lifestyle choices with significant environmental implications.

Companies such as CoGo, a real-time Carbon Footprint tracker, and Doconomy, along with the forthcoming Tred, represent their competition.

However, Yayzy is adopting a distinct strategy. It consolidates all of a user’s spending and displays the carbon footprint of each individual purchase as it occurs. The company asserts that its competitors currently do not offer this level of detailed tracking.

Yayzy relies on data from Vital Metrics for its carbon calculations, a source also utilized by organizations such as Google, Microsoft, and the governments of both the U.K. and the U.S.

Mankaran Ahluwalia, co-founder and CEO of Yayzy, stated: “As emissions have gradually increased with the easing of lockdowns, YAYZY aims to empower individuals to manage their own environmental impact… Numerous surveys demonstrate that a majority of people are motivated to address climate change, but a significant gap exists between intention and action. Our solution, Yayzy, is designed to make environmental impact feel immediate and personal, and to simplify the process of taking action, all through your smartphone.”

Ahluwalia previously worked as a technology analyst at Infosys and developed a lending platform for alternative credit. Co-founder Cristian Dan, the CTO, previously created a discounts platform, and co-founder Pedro Cabrero, the CFO, held positions in equity sales and trading at UBS and Citigroup, and co-founded a prominent online pharmacy in Mexico.