Previously this year, WordPress.com launched a simpler method for sharing your Twitter threads, frequently called tweetstorms, on your blog through the introduction of the “unroll” functionality for Twitter embeds. Now, the company is expanding on this capability – it’s now possible to convert your current WordPress blog posts into tweetstorms with minimal effort.

This new functionality enables you to share the complete text of your post, along with any included images and videos, according to the company. These elements will be automatically incorporated into the thread in the appropriate sequence alongside your written content.

To utilize the tweetstorm feature, a WordPress user should first select the Jetpack icon located in the upper right corner of the page, and then connect their Twitter account to their WordPress website, if they haven’t already done so.

The feature also accommodates the use of multiple Twitter accounts, should you wish to distribute your tweetstorms across various platforms.

After connecting your Twitter account, you will choose the account(s) where you want to post, and then select the newly added option to share the post as a Twitter thread rather than a single post containing a link.

Upon clicking the “publish” button, the blog post will be automatically shared as a tweetstorm.

Specifically, WordPress will analyze the blog post’s formatting to determine optimal tweet separation points. Rather than maximizing the word count in the initial tweet, it will position the break at the conclusion of the first sentence, for instance. If a paragraph exceeds the character limit of a single tweet, it will be automatically divided into multiple tweets as needed, avoiding abrupt cuts. A list block will be presented as a list within Twitter.

To assist writers in creating blog posts suitable for tweetstorms, you can preview the tweet splits using the social preview feature. This allows WordPress users to refine the post’s structure to better align with Twitter’s character limitations during the writing process.

This addresses a frequent criticism of Twitter threads. While they are useful for sharing extended thoughts on social media, reading lengthy content directly on Twitter can be challenging. However, as tweetstorms gained popularity, solutions to this issue began to appear. The most well-known is a Twitter bot called @ThreadReaderApp, which allows users to read a thread in a longer format by mentioning the account and the keyword “unroll” within the thread.

With the release of this new WordPress feature, however, Twitter users will no longer need to rely on third-party tools – they can simply click the provided link to read the content as a blog post. This, in turn, could help convert Twitter followers into blog subscribers, enabling the WordPress author to expand their overall audience.

WordPress’ plans to implement the tweetstorm feature were announced last month as part of the Jetpack 9.0 release, scheduled for early October.

The feature is now available to the public, according to the company.