Liquid Death Partners with Live Nation

Liquid Death Secures $15 Million in Series C Funding

Liquid Death, a Los Angeles-based startup specializing in canned mountain water, has successfully raised $15 million in Series C funding. Established four years ago, the company has rapidly increased its market presence and gained significant media attention with its distinctive branding centered around “murdering your thirst.” This latest round elevates the company’s total funding to $50 million.

Strategic Partnerships Drive New Investment

The recent financing, following a $23 million Series B round last autumn, was primarily aimed at attracting strategic partners. Notably, Live Nation, a leading concert promoter, has become an equity investor.

As part of this agreement, Live Nation will exclusively offer Liquid Death products at its venues and festivals throughout the United States for a defined period.

Expanding Reach Through Live Nation

This partnership represents a substantial opportunity for Liquid Death. While the brand has already achieved considerable distribution success – currently available in 16,000 locations across the U.S. – including bars, tattoo parlors, cafes, local liquor stores, and major retailers like Whole Foods, Walmart, and 7-Eleven, Live Nation provides access to a vast and engaged audience.

Live Nation typically hosts 100 million fans annually across its 120+ owned and operated venues and festivals in the U.S. The use of recyclable aluminum cans by Liquid Death also aligns with Live Nation’s sustainability initiatives.

Financial Stability and Future Plans

Liquid Death’s co-founder and CEO, Mike Cessario, a former creative director and copywriter, refrained from disclosing the planned pricing for his products at Live Nation venues. However, he confirmed that the company’s substantial growth in retail and online sales over the past year meant that a large capital raise wasn’t immediately necessary.

He further indicated that as a “maturing” startup, Liquid Death now benefits from improved access to favorable debt terms for working capital, should they choose to utilize them.

Notable Investors Join the Round

The new funding round also included investments from prominent figures such as Tony Hawk, Wiz Khalifa, Steve Aoki, Hulu president Kelly Campbell, and Dollar Shave Club founder Michael Dubin.

Focus on North American Expansion and Product Innovation

Cessario stated that the new funding will not be allocated towards international expansion at this time. Despite significant demand on social media for global availability, the company remains focused on solidifying its position in the U.S. and Canada.

Regarding potential new products, the team is currently exploring the possibility of introducing limited-edition flavors later in the year.