will.i.am Launches New Electronics Line

Will.i.am and LG's New Tech Collaboration

The relationship between Will.i.am and the consumer technology sector has experienced varied success over time. It is clear, however, that the artist and entrepreneur possesses a strong interest in innovative devices. He is now taking on the role of LG’s “Experiential Architect” as CES 2025 approaches.

Details of the Experiential Architect Role

This position primarily involves contributing concepts for Bluetooth speakers and headphones. LG recently introduced its initial project with the entertainer, known as Xboom by Will.i.am. According to LG, the products within this line will be “professionally tuned by Will.i.am.”

The Xboom by Will.i.am Product Line

Currently, the Xboom by Will.i.am collection features three distinct speaker models: the Xboom Bounce, the Xboom Grab, and the Xboom Stage 301. Additionally, a pair of Xboom Buds are included in the initial release.

LG emphasizes that the product design is intentionally compact and reflects Will.i.am’s artistic vision, drawing from his extensive background in pop culture. His deep understanding of consumer preferences and his experience in developing technology for creative professionals are key influences on Xboom’s development, design, and marketing strategies.

Availability and Showcase

These new products are being showcased at CES in Las Vegas this week. They are expected to become available for purchase later in 2025.

The collaboration aims to blend Will.i.am’s creative input with LG’s audio technology. This partnership seeks to deliver a unique and engaging experience for consumers.