Outvio Raises $3M to Revolutionize White-Label Shipping

Outvio Secures $3 Million in Early-Stage Funding

Outvio, a startup originating from Estonia, has successfully completed a $3 million early-stage financing round. The company delivers a white-label SaaS fulfillment solution tailored for medium and large-scale online retailers operating in Spain and Estonia.

Investment Details

Change Ventures spearheaded the funding round. Additional participation came from TMT Investments (London), Fresco Capital (San Francisco), and Lemonade Stand (Tallinn).

The round also included contributions from several angel investors. These include James Berdigans (Printify) and Kristjan Vilosius (Katana MRP). This marks Outvio’s initial institutional funding, following a period of self-funding since its inception in 2018.

Addressing a Key Challenge for Online Retailers

Typically, online retailers face the challenge of integrating multiple tools or incurring significant expenses to develop custom shipping solutions. Outvio provides a comprehensive post-purchase shipping setup for online stores of all sizes.

The platform aims to emulate the customer experience offered by Amazon, including streamlined package returns. Key competitors include ShippyPro, an Italian company that has already secured $5 million in funding.

Outvio’s Value Proposition

“Our goal is to equip any online store with the necessary tools to deliver an exceptional post-sale customer experience,” stated Juan Borras, co-founder and CEO of Outvio.

“We offer integration at various stages of the fulfillment process. For larger businesses, we can generate substantial savings, potentially reaching hundreds of thousands of dollars in development costs.”

The Importance of Post-Purchase Experience

Borras emphasized the critical role of post-purchase interactions. “The events following a purchase are often more impactful than retailers recognize.”

“Over 88% of consumers prioritize proactive communication regarding fulfillment and delivery status. Failure to provide this, particularly during issues, frequently leads to customer loss. We are dedicated to helping online stores optimize the post-sale process, fostering customer loyalty and repeat business through a superior experience.”

Change Ventures’ Perspective

Rait Ojasaar, investment partner at Change Ventures, commented on the evolving landscape of online retail. “Consumer expectations regarding delivery speed and quality are continually rising.”

“Online store operators are increasingly seeking more sophisticated solutions with user experiences comparable to those offered by consumer-facing brands. The Outvio team has accurately identified a market gap and demonstrated a remarkable ability to achieve product-market fit with their modern fulfillment SaaS platform.”