Vimeo Free Video Messaging | Vimeo Record

Vimeo Record represents a new offering designed to facilitate team communication through the use of video messaging.

According to Vimeo’s Chief Executive Officer, Anjali Sud, while numerous workplaces have adopted platforms such as Zoom for digital interaction due to recent global events, a significant need remains for communication methods that don’t require real-time synchronization.

Furthermore, video often proves to be a more impactful way to convey information compared to arranging additional meetings, composing lengthy emails, or navigating extensive Slack conversations.

Sud explained that since assuming the role of CEO at the IAC-owned video platform in 2017, Vimeo has redirected its efforts from directly competing with YouTube as a video-hosting website to concentrating on delivering video solutions tailored for professional use: “Our goal is to become the comprehensive video solution for contemporary organizations.”

Vimeo Record is a direct result of this strategic shift. Although Vimeo has experienced revenue growth of 40% to 50% on a year-over-year monthly basis during the pandemic, Sud clarified that development of this product began prior to that period, acknowledging the increasing trend of geographically dispersed teams and their need for effective communication tools.

Collaborate better remotely with Vimeo Record from Vimeo Staff on Vimeo.

To that end, Vimeo developed a Google Chrome extension that simplifies the process of recording either a user’s screen or their webcam, enabling easy sharing and commenting on these recordings, organization into folders with customizable access controls, and notifications upon video views.

Sud reported that approximately 400 companies have participated in beta testing of this functionality. These teams are utilizing it for tasks such as design and code reviews, collaborative resolution of customer support issues, and the dissemination of updates from company leaders, among other applications.

When questioned about potential challenges in creating compelling video messages, Sud stated, “The primary obstacle is overcoming any hesitation people might feel. The most effective approach is to have individuals receive a video message firsthand. Seeing an imperfect video from a colleague can alleviate those concerns.”

She also highlighted that Vimeo Record aligns with the company’s freemium pricing structure. While sending unlimited messages is available at no cost, Vimeo will offer subscription-based access to advanced features, including the ability to host videos on externally branded platforms.

Trevor Wolfe, Director of Product Marketing at Mailchimp, shared in a statement, “Our team is leveraging Vimeo Record for internal product demonstrations and to provide our customers with early access to upcoming releases. We are very pleased with it! It introduces a level of personalization that is difficult to achieve through email or chat.”