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verizon ceo memo: apollo to focus on commerce, content and betting with new yahoo business

AVATAR Ingrid Lunden
Ingrid Lunden
Europe Editor
May 3, 2021
verizon ceo memo: apollo to focus on commerce, content and betting with new yahoo business

Verizon Completes Media Business Sale to Apollo

The sale of Verizon’s media division, long expected, is now underway. Apollo, a private equity firm, has announced a $5 billion acquisition of Yahoo, AOL, and the associated internet brands and services – a transaction that includes TechCrunch.

Future Focus for Verizon

Hans Vestberg, Verizon’s CEO, has indicated the company’s future strategic direction will center around three key areas: commerce, content, and betting.

Vestberg communicated to employees that Apollo’s strategic approach will focus on expanding the revenue streams of the businesses previously operating under Verizon Media.

Synergies with Apollo’s Portfolio

Apollo intends to integrate these assets with its existing portfolio, which boasts a diverse range of companies within the Technology, Media, and Telecommunications (TMT) sector.

Companies like Rackspace and Charter Communications are part of Apollo’s holdings, alongside businesses in retail, financial services, industrial manufacturing, and other sectors.

Potential for Expanded Reach

This acquisition could lead to an increase in advertising and sales clients. Claire’s, the accessories retailer, is also within Apollo’s investment scope.

Verizon Media’s ecosystem – encompassing adtech, affiliate relationships, data, insights, targeting, and reach – was a significant factor in the deal’s attractiveness.

A more detailed analysis of the transaction can be found here.

The complete internal memo from Mr. Vestberg is provided below.

#Verizon#Apollo#Yahoo#commerce#content#betting

Ingrid Lunden

Ingrid's Professional Background

Ingrid served as a writer and editor for TechCrunch for over thirteen years, from February 2012 to May 2025. Her base of operations during this time was in London.

Early Career and Publications

Prior to her tenure at TechCrunch, Ingrid contributed to paidContent.org as a staff writer. She also maintained a consistent freelance writing career, regularly publishing with prominent outlets like the Financial Times.

Areas of Expertise

Ingrid’s reporting focuses on mobile technology, digital media, and the advertising industry. She particularly concentrates on the areas where these fields converge.

Language Proficiency

While English is her preferred language for professional communication, Ingrid possesses fluency in multiple languages.

  • Russian
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  • French

Her proficiency in these languages decreases in the order listed above.

Ingrid Lunden