Twitter Revue Newsletters Shortcut

Twitter Integrates Revue Newsletters with Web App

Individuals anticipating a comprehensive email newsletter launch through Twitter, following the acquisition of Revue last month, will need to exercise patience. A complete integration is still forthcoming. However, Twitter has subtly incorporated a newsletter link into its web application, directing social network users to the publishing platform.

Platform Separation and Future Integration

The company has confirmed that the two platforms currently operate independently. Users desiring to subscribe to a Twitter-owned Revue newsletter can still establish a separate Revue account. Revue also provides a sign-in option utilizing Twitter credentials. This represents an initial, incremental step towards any potential future, more profound integration.

Sign-ups for Revue’s Publisher-tier paid newsletters are temporarily paused.

Focus on Infrastructure

Twitter has reverted Revue’s Publisher offering to a private beta phase. This decision allows the company to concentrate on investing in platform infrastructure, preparing for anticipated future demand.

The paid tier will introduce enhanced functionalities, including the ability to manage multiple newsletters and customize themes.

Currently, Twitter has not provided a specific timeframe for reopening the paid newsletter tier to new sign-ups. However, creating a paid newsletter through the free tier on Revue’s platform remains possible.

Fee Reduction and Tier Merging

A recent change has seen Revue reduce its fee for paid newsletters to 5%.

Furthermore, Twitter has consolidated the original Free and Pro tiers offered by Revue prior to the acquisition. Consequently, the free Revue tier now includes a more extensive feature set.

Discovery of the Link

The addition of a “Newsletters” link within the “More” tab of Twitter’s web app was initially observed by keen-eyed users, including Matthew Panzarino, our editor-in-chief.

Clicking this link presents a pop-up window encouraging Twitter users to create a free newsletter to engage their audience. Features highlighted include the ability to embed tweets, import email lists, analyze engagement, and monetize subscriptions.

A prominent “Find out more” button directs users to the Revue platform.

The Rise of Newsletters

The growing popularity of newsletters is undeniable. Platforms enabling writers to monetize content through email delivery present both a risk and an opportunity for Twitter, a company reliant on users freely contributing short-form content.

By introducing its own in-house newsletter, Twitter can potentially increase the value of tweets. They can serve as a top-of-funnel mechanism for building a community of followers who may convert into paying subscribers for longer-form content delivered via newsletters.

Prioritizing Infrastructure Improvements

Twitter has temporarily suspended new sign-ups for the paid Revue tier to prioritize infrastructure enhancements. This will ensure the platform can effectively meet the demands of new customers and become a more robust tool for publishers.

The company is actively developing a new version of the paid Publisher tier, intending to open it to new customers soon. An email list is available for interested parties to receive updates.

Integration Progress and Future Plans

Twitter has been actively working to integrate the newsletter into its platform. While progress is being made, the current focus remains on infrastructure investment rather than deeper integration. The specific implementation of future integration is still under consideration.

Preventing Twitter users from seeking alternative platforms for longer-form content is a key consideration for Twitter, especially as competition for attention intensifies from platforms like Substack and Clubhouse.

Accessing the Integration

The current integration within Twitter’s web app is accessible through the three-dot “More” menu in the sidebar, which displays a prompt to “Find out more”.

Twitter emphasizes that features highlighted there, such as the ability to embed tweets, were already available through Revue.

Revue’s Existing Integrations

The Revue newsletter platform, a competitor to Substack, supports integration with various third-party services, including Facebook, Instagram, Pocket, Product Hunt, Instapaper, and RSS feeds. Users can drag and drop content from these feeds into their newsletters.

Currently, users can manually add subscriber email addresses or import lists from Mailchimp or CSV files. Twitter also advertises the potential for writers and publishers to earn revenue from paid subscribers.

Revue’s platform also facilitates newsletter scheduling.

The future will reveal what additional features Twitter will bring to the platform.

This report has been updated to reflect clarifications received from Twitter regarding the scope of the web app integration and the continued separation of the two platforms.