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Twitter Exploring Facebook-Style Emoji Reactions | Social Media News

March 24, 2021
Twitter Exploring Facebook-Style Emoji Reactions | Social Media News

Twitter Considers Expanded Emoji Reactions

Users familiar with past controversies, such as Twitter’s shift from stars to hearts for indicating appreciation, demonstrate a strong attachment to their preferred methods of engaging with tweets. Currently, Twitter is evaluating another significant alteration that could substantially modify user interaction.

Throughout the month, the company has been conducting user surveys to gather feedback regarding a wider range of emoji-based reactions, mirroring the functionality found on platforms like Facebook. A Twitter spokesperson confirmed they are “exploring additional ways for people to express themselves in conversations happening on Twitter.”

Proposed Reaction Sets

The Twitter survey presented several potential sets of reaction emojis. These consistently included the heart (representing 'like'), a laughing face with tears (for 'funny'), a thinking face (signifying 'interesting'), and a crying face (expressing 'sadness').

twitter is exploring the use of facebook-style emoji reactionsVariations were also proposed, offering alternative emojis for sentiments like “awesome” – represented by either a shocked face or a fire emoji – and “support,” indicated by a hug or raised hands emoji.

Perhaps most notably, Twitter is contemplating the introduction of a general like or dislike mechanism. This could take the form of thumbs up/down icons, or numerical indicators – “100” in green for agreement and red for disagreement – resembling the upvote/downvote system utilized by Reddit.

twitter is exploring the use of facebook-style emoji reactionsAddressing Potential Concerns

The survey questions revealed Twitter’s awareness of the potential challenges associated with introducing reactions that could convey negative feedback. Respondents were asked how they might utilize a downvote or dislike feature.

Specifically, the survey inquired whether users would employ such a reaction in place of a direct reply, or if it would be used to flag irrelevant or offensive content. Twitter also sought to understand user reactions to receiving downvotes on their own tweets.

twitter is exploring the use of facebook-style emoji reactionsThe company recognizes that the introduction of reaction sets could significantly impact user engagement and potentially discourage tweeting if individuals become overly concerned about negative reactions. However, upvote and downvote systems are prevalent across the web.

These mechanisms are found on platforms like Reddit, YouTube, Imgur, and Pandora. The simple “thumbs up” signal, popularized by Facebook, also enjoys widespread use, though its form varies – from arrows to hearts to clickable boxes, as seen on Amazon user reviews.

Expansion of Emoji Reactions

The adoption of expanded emoji reactions has become increasingly common since Facebook debuted its set in 2015. Other social media platforms, including LinkedIn, have since followed suit. Twitter itself integrated emoji reactions into its direct messages last year.

The Twitter survey also explored how users would prefer these reactions to be displayed, including whether counts of negative reactions should be visible.

twitter is exploring the use of facebook-style emoji reactionsAccording to TechCrunch, Twitter views this exploration as a means of enhancing conversational nuance. The company aims to provide users with more ways to express themselves and offer readers greater context. The existing “heart” reaction will not be replaced; the new emojis would be supplementary.

Although Twitter has not yet implemented or tested its emoji reaction set, it appears to be progressing in that direction.

In response to a user’s request for emoji reactions, Twitter Chief Design Officer Dantley Davis indicated that a solution is forthcoming, stating, “we’ll have something for you soon.”

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