Triller Announces New CEO & Key Acquisitions

TrillerNet Announces New CEO and Strategic Acquisitions

Triller, the video-sharing platform aiming to compete with TikTok, is undergoing leadership changes. TrillerNet, the parent company, has revealed the appointment of a new Chief Executive Officer.

The company is simultaneously acquiring Amplify.AI, an artificial intelligence-driven customer engagement platform. Mahi de Silva, co-founder of Amplify.AI, will assume the role of CEO at TrillerNet.

Leadership Transition and New Roles

Current CEO Mike Lu will transition to the position of President of TrillerNet. His primary focus will be directed towards managing and strengthening investor relations.

This restructuring occurs alongside the acquisition of FITE TV, a platform specializing in live event and pay-per-view combat sports streaming.

Mahi de Silva’s Background and Involvement

Mahi de Silva has maintained a close association with Triller prior to his appointment. Initially, he served as a non-executive chairman.

However, discrepancies existed regarding the commencement year of his chairmanship. Following clarification, the company confirmed his involvement began in 2018, not 2016 or 2019 as previously stated.

Before joining Triller, de Silva was the CEO and co-founder of Amplify.AI, starting in 2017. He also held leadership positions at Opera Mediaworks and Botworx.

Amplify.AI Integration

Following the acquisition, Amplify.AI will continue operations as a subsidiary of TrillerNet.

The Amplify.AI team includes experienced professionals such as Ram Moskovitz, a former executive from RSA and VeriSign, and Manoj Malhotra, a pioneer in B2C SMS messaging.

Expanding into Live Events with FITE TV

The acquisition of FITE TV represents a strategic move for TrillerNet to expand its presence in the live event and pay-per-view streaming sector.

With a user base of 10 million, FITE TV will become the exclusive digital distributor for all Triller Fight Club boxing events.

Strategic Vision and Investment

Ryan Kavanaugh, founder of Proxima Media and a significant investor in Triller since 2019, emphasized the company’s vision. He stated the acquisitions aim to integrate content, creators, and commerce into a unified platform.

Kavanaugh highlighted the substantial investment of hundreds of millions of dollars made to create a more efficient e-commerce content platform.

Shifting Focus and Recent Acquisitions

These acquisitions reflect a shift in TrillerNet’s strategy, particularly as the possibility of replacing TikTok in the U.S. market has diminished. The Biden administration halted the previous Trump-era ban.

Earlier this year, TrillerNet acquired Verzuz, a live music streaming platform created by Swizz Beats and Timbaland. The company also operates Triller Flight Club with Snoop Dogg and the streaming service Triller TV.

Total Acquisition Spending

TrillerNet has reported a total expenditure of $250 million on its recent acquisitions. These include Halogen, Mashtraxx, Verzuz, FITE, and Amplify.AI.