Toyota Electrified Vehicles: 3 New Models Coming to the US

Toyota Expands Electrified Vehicle Lineup in the U.S.

Toyota Motor North America announced on Wednesday its plans to introduce three new electrified vehicles to the U.S. market. This move is designed to attract customers with a broader selection of lower and zero-emission cars and SUVs.

New Vehicle Details

The forthcoming lineup will include two fully electric vehicles and one plug-in hybrid model. Sales of these new vehicles are anticipated to commence in 2022.

Bob Carter, TMNA’s executive vice president of sales, emphasized the goal of providing customers with diverse powertrain options. These options will cater to individual needs and preferences.

Toyota’s Broader Electrification Strategy

Toyota is already actively developing and marketing hybrid and plug-in hybrid vehicles, such as the Toyota Prius and Toyota RAV4. Furthermore, the company offers fuel cell vehicles like the Toyota Mirai.

By 2025, Toyota intends to offer an electrified option across its entire range of Toyota and Lexus models. A dedicated battery electric platform, known as e-TNGA, is currently under development. This platform will be adaptable to various vehicle requirements.

Market Share and Emissions Reduction Goals

Toyota’s comprehensive approach aims to reduce greenhouse gas emissions and increase its market share. The company believes that offering a variety of choices is crucial to achieving both objectives.

Toyota is targeting 40% of its new vehicle sales to be electrified models by 2025. This figure is projected to rise to almost 70% by 2030.

The Importance of Choice for Lowering Emissions

“We believe the fastest way to lower greenhouse gases in the transportation sector is to offer drivers lower carbon choices that meet their needs,” stated Gill Pratt, chief scientist of Toyota Motor Corporation and CEO of Toyota Research Institute.

Pratt continued, “At every price point and with multiple powertrains, we can put more people in cleaner automobiles across North America to have the greatest near-term impact on total carbon emissions.”

Lifecycle Emissions Analysis

Internal research conducted by Toyota, utilizing a tool that assesses the trade-off between GHG Emissions and total cost of ownership, revealed key insights.

The research indicated that the emissions of a currently available battery-electric model and a plug-in hybrid model are comparable in real-world performance. This assessment considers pollutants generated during electricity production for the average U.S. energy grid used for battery charging.

Manufacturing Impact and Cost Considerations

Manufacturing processes contribute to GHG emissions. Toyota’s researchers found that producing a PHEV results in lower GHG output due to its smaller and lighter battery.

The company also contends that plug-in hybrids are more affordable to purchase and operate compared to BEVs.

Alignment with Business Strategy

Toyota’s assertion that both BEVs and PHEVs can deliver similar environmental benefits aligns with its overall business strategy. One of the BEVs will be a Toyota branded vehicle initially imported from Japan.