TikTok Shop Seller App: Manage Stores on Your Smartphone

TikTok Launches Dedicated Seller App – Initially in Indonesia

TikTok has recently introduced a new application specifically designed for its seller community, leveraging the capabilities of its TikTok Shopping features. Currently, this app, named TikTok Seller, is exclusively available to users in Indonesia.

App Functionality and Features

The TikTok Seller app empowers TikTok’s seller base to manage all facets of their TikTok shop directly from their mobile devices. This includes initial seller registration, comprehensive inventory control, and efficient order management.

Furthermore, the application facilitates campaign registration and promotion management. Sellers can also utilize the app for customer service interactions and access valuable educational resources.

Download and Usage Statistics

The app became accessible on iOS devices starting December 3rd, following its initial release on Android last month. Data from Sensor Tower indicates the app currently holds the No. 42 position within Google Play’s Top Shopping category and ranks No. 5 in the Top New Shopping category.

On the Indonesian App Store for iOS, the app is listed at No. 52 in the Shopping section. Preliminary estimates suggest approximately 17,000 installs of the Android version have been recorded in Indonesia, while the iOS version remains under 1,000 installs.

Indonesia as a Key Test Market

TikTok has confirmed that the initial launch is focused on Indonesia, where the company is actively piloting its TikTok Shopping programs and continually refining its expanding suite of e-commerce solutions.

A TikTok spokesperson stated the company consistently seeks ways to improve the community experience and regularly tests new features to foster creativity and innovation. They added that brands on TikTok have discovered a unique platform to connect authentically with audiences, and they are enthusiastic about exploring new commerce opportunities.

Mobile-First Market and E-commerce Growth

Indonesia has consistently served as a crucial test market for TikTok’s investments in its e-commerce ventures. This is largely due to the increasing adoption of smartphones within the country and the growing demand for online services tailored to its mobile-first population.

Around 64% of Indonesia’s population accessed the internet via mobile phones in 2020, with projections indicating this figure will rise to 81% by 2026, according to Statista data.

Previous Initiatives in Indonesia

Earlier this year, TikTok launched a “Seller University” website specifically for its Indonesian audience. This resource provided detailed guidance on advertising products in videos and assisted sellers in getting started with the app.

The company confirmed this website was one of many tests of its e-commerce solutions within Indonesia. In late 2021, TikTok formally introduced its suite of TikTok Shopping tools, enabling merchants to add a “Shopping” tab to their profiles and synchronize product catalogs to create in-app storefronts.

Expanding Shopping Features

Shopify was an initial partner for this initiative in select markets, including the U.S. TikTok subsequently broadened its partner network to include companies like Square, Ecwid, and PrestaShop.

Currently, sellers can showcase their products within TikTok videos and direct users to product pages on their websites. The newer LIVE shopping features allow brands to share dynamic links during live broadcasts.

Sellers also have access to various ad formats designed for online shopping, enabling targeted video advertising, lead generation, and swipeable product catalogs.

Future Availability

Therefore, a dedicated app represents a logical progression in addressing the needs of TikTok’s mobile selling community, particularly within a smartphone-centric market like Indonesia.

As of now, there is no information regarding the potential release of the TikTok Seller app in other markets.