Thumbtack Acquires Setter: Expanding Home Services

Thumbtack, an online service connecting individuals with local professionals for projects and services around the home, has announced the acquisition of Setter.

Established in 2016, Setter delivers expert-led video assessments of homes to its clients, followed by customized recommendations for resolving identified problems. According to a recent blog post from Thumbtack’s Chief Executive Officer, Marco Zappacosta, this acquisition will enable his company to provide similar consultation services, potentially directing customers toward various Thumbtack offerings.

“This represents a significant advancement for Thumbtack,” Zappacosta stated. “We aim to be the primary resource for homeowners, not just when unexpected issues arise, but for all aspects of home care and upkeep. This translates to increased project opportunities for the professionals utilizing our platform.”

Responding to inquiries, Zappacosta indicated that Thumbtack anticipates offering both complimentary and premium home consultations: “Our intention is to make these services widely accessible, providing homeowners with confidence regarding their home’s maintenance.”

He further noted that the complete Setter team will be integrated into Thumbtack, establishing a company location in Toronto.

“Managing a home can be challenging,” commented David Steckel, co-founder and President of Setter, in an official statement. “By joining forces with Thumbtack, we can now offer homeowners both a clear strategy and the means to complete their home improvement tasks, all within a single platform.”

The specifics of the financial agreement for the acquisition have not been revealed. Data from Crunchbase shows that Setter secured $12 million in funding from investors, including Sequoia Capital and NFX.

Thumbtack recently reduced its workforce by 250 employees in late March, following a period of decreased activity in key markets. However, Zappacosta reports a subsequent “revitalized interest in the home and an increased rate of digital service adoption.”

“We are observing lasting shifts in consumer habits during this period of heightened attention to the home,” he explained. “Individuals are dedicating resources to their most valuable possession – their home.”