Growth Marketing News & Trends

Finding Top Growth Marketing Expertise

TechCrunch is facilitating connections between businesses and skilled growth marketers. This is achieved through gathering founder recommendations via a dedicated survey.

The insights collected are being utilized to identify leading experts for interviews. These experts will then contribute their own articles to the platform.

Featured Experts and Agencies

This week’s featured professionals include Kathleen Estreich and Emily Kramer from the new growth advisory firm, MKT1, alongside seasoned designer Scott Tong. Additionally, a pair of articles were published from the growth marketing agency, Demand Curve.

Demand Curve Insights

Demand Curve: Email marketing tactics that convert subscribers into customers — Demand Curve details their strategies concerning subject line length and the three potential outcomes of an email campaign.

They also explain how to optimize email formatting to maximize results for each of those outcomes.

(Extra Crunch) Demand Curve: 7 ad types that increase click-through rates — The agency outlines how startups can leverage customer reactions, testimonials, and various other ad formats to their benefit.

MKT1’s Perspective on Developer Marketing

MKT1: Developer marketing is what startup marketing should look like — MKT1, established by Kathleen Estreich (formerly of Facebook, Box, Intercom, and Scalyr) and Emily Kramer (previously at Ticketfly, Asana, Astro, and Carta), emphasizes the critical timing of hiring the right marketing professional.

They also discuss common errors that founders continue to make in their marketing approaches.

The Importance of Integrated Design

The pandemic showed why product and brand design need to sit together — Scott Tong highlights the necessity of deep user understanding and offers his perspective on fostering effective collaboration within remote teams.

Conversion Rate Optimization Success

(Extra Crunch) 79% more leads without more traffic: Here’s how we did it — Jasper Kuria, a conversion rate optimization specialist, presented a comprehensive case study.

This study breaks down the CRO techniques he implemented to achieve a nearly 80% increase in conversion rates for China Expat Health, a lead generation business.

Featured Growth Marketing Professionals

We continually seek recommendations for exceptional growth marketers. Please let us know if you have suggestions for individuals we should consider!

Marketer: Dipti Parmar
Recommended by: Brody Dorland, co-founder, DivvyHQ
Testimonial: "Dipti provided a straightforward, actionable plan with defined results and a clear schedule. Delivery was completed within a month, and positive outcomes were observed within a couple of months thereafter."

This success prompted us to entrust her with larger portions of our content strategy and publishing processes.

Marketer: Amy Konefal (Closed Loop)
Recommended by: Dan Reardon, Vudu
Testimonial: “Amy was instrumental in scaling our operations as we expanded to a company valued at half a billion dollars.”

She expertly pinpointed and capitalized on efficiencies, and subsequently developed a comprehensive range of marketing channels.

Marketer: Karl Hughes (draft.dev)
Recommended by: Joshua Shulman, Bitmovin.com
Testimonial: “Karl possesses extensive expertise in content and growth marketing, specifically targeting a substantial, yet specialized, developer audience.”

His team at Draft.dev excels in “developer marketing,” a frequently underestimated demographic.

Marketer: Ladder
Recommended by: Anonymous
Testimonial: “They demonstrate a strong understanding of our requirements.”

Through A/B testing of varied messaging across distinct personas, we’ve identified effective strategies and gained valuable insights into our users and potential customers. These findings have proven invaluable at our current stage of development.

Presenting these results to our investors generated significant positive feedback.