I hadn’t previously considered the importance of podcast webpages until I began producing my own independent show. Even then, I likely didn’t dedicate sufficient attention to the matter. Consequently, many of my podcasts currently utilize Tumblr pages – which, at best, presents some challenges in 2020.

A primary reason many podcast creators overlook this aspect is that most listeners rely on specific platforms for their listening experience. Individuals who frequently listen to podcasts typically do so through a single platform or application, such as Apple Podcasts, Spotify, Google Podcasts, Stitcher, or Castbox. However, when promoting your show through social media, it’s most effective to share a link that functions independently of any particular platform.

I’ve recently been exploring Podpage. This new service was developed by Brenden Mulligan, the co-founder of LaunchKit, an app developer toolbox that was acquired by Google in 2016. While the service has been available for some time, Mulligan has recently implemented updates and showcased it on ProductHunt.

My initial impressions are positive. It’s remarkably easy to set up and begin using, although a considerable degree of customization is also possible. As an example, here’s a simple page I created earlier today for my podcast, RiYL:

The process begins by entering your podcast’s name, after which the service automatically gathers relevant information and constructs a webpage. From there, you can integrate a Patreon account (or another monetization method) and links to your social media profiles. A significant benefit of using a dedicated service like this is its ability to consolidate all pertinent information into one location. The sidebar provides a list of various podcasting apps where listeners can find your show, alongside a form for subscribing to updates.

At the bottom of the page, you’ll find a selection of reviews from different podcasting platforms. Above that is a link to the platforms where listeners can submit their own feedback. A subscription link and a contact form are also included, offering a convenient way for people to reach you without revealing personal email addresses. Any notes submitted through the form will be sent to your designated email.

The core functionality is available at no cost, with two paid upgrade options currently offered. For $5 per month, you can host the page on your own domain. For $12 per month, you gain access to additional customization features, a more comprehensive website, including blogging capabilities, and the option to incorporate episode transcripts.