Lumon Terminal Pro Computer Appears on Apple's Website

The Lumon Terminal Pro Featured on Apple’s Website

The distinctive computer featured in Apple TV+'s acclaimed series, “Severance,” – the Lumon Terminal Pro – has been showcased on Apple’s official retail website.

Visitors to Apple.com will now find the device, highlighted with a red “New” indicator, when browsing the selection of available Mac computers via the primary navigation menu.

Not Available for Purchase

Despite its appearance, the Lumon terminal computer is not currently available for direct purchase.

Its presence on the website functions as a promotional tool for Apple’s streaming platform, Apple TV+, offering a complimentary three-month trial with every Mac computer acquisition.

Boosting Apple’s Services Revenue

This streaming service is a key component of Apple’s expanding services sector.

The services business experienced a 4% growth in the latest financial quarter, reaching $26.34 billion and contributing to Apple’s record-high gross margin.

Extensive “Severance” Marketing Campaign

Recognizing the show’s significant cultural impact, Apple has actively promoted “Severance,” its most popular TV series to date, through various official collaborations.

These include complimentary e-books on Apple Books, a dedicated “Severance” podcast featuring Ben Stiller and Adam Scott, a LinkedIn presence for Lumon Industries, a curated playlist, and a temporary pop-up experience in New York City.

Behind-the-Scenes with the Editor

On Wednesday, Apple also highlighted the workflow of Geoffrey Richman, one of the show’s editors.

Richman utilizes an iMac, Mac mini, and MacBook Pro for his editing tasks, regardless of location – whether on set, at home, or while traveling.