2021 Los Angeles Auto Show: Highlights & Lowlights

LA Auto Show 2023: Key Takeaways

The Los Angeles Auto Show marked a significant return for indoor automotive events following the disruptions caused by the COVID-19 pandemic. While the show featured fewer major announcements than in previous years, and a notable presence of concepts not yet slated for production, several vehicles, technologies, and companies distinguished themselves during the press preview.

Notable Vehicles and Trends

This year’s event in Los Angeles presented a mix of intriguing developments and anticipated reveals. Our team identified specific vehicles and overarching themes that captured our attention, both positively and negatively.

The show demonstrated a shift in focus for some manufacturers. There was a clear emphasis on future concepts alongside currently available models.

Observations from the Press Days

The initial two days dedicated to press previews offered valuable insights into the current state and future direction of the automotive industry. A number of trends became apparent during this period.

• Vaporware Prevalence: A significant portion of the showcased vehicles were concept cars or future promises, lacking firm production timelines.
• Tech Integration: Advanced automotive technologies were prominently featured, highlighting the ongoing evolution of vehicle capabilities.
• Return to In-Person Events: The show’s successful return signaled a renewed interest in physical auto shows as a platform for industry engagement.

Despite a relative scarcity of concrete news, the LA Auto Show provided a valuable snapshot of the automotive landscape. It underscored the industry’s ongoing transition and the increasing importance of technological innovation.

The event served as a reminder of the dynamic nature of the automotive sector. Manufacturers are actively exploring new possibilities and adapting to evolving consumer demands.

A Change in Focus: Eco-Friendly and Sustainable Automotive Solutions

The prevailing topic at the limited number of press events held before midday on Wednesday was sustainability and the challenges of climate change. This focus encompassed both genuine efforts and instances of greenwashing.

Both Hyundai and Kia began their presentations with videos emphasizing the growing need for environmental consciousness. Following these introductions, they revealed their latest all-electric concept vehicles and plug-in hybrid models.

Fisker addressed the critical issue of ocean conservation. Subaru, a company with a longstanding dedication to environmental initiatives and substantial investments in areas like national park preservation and animal welfare, further emphasized its ongoing commitment to ecological responsibility.

Although such messaging isn't entirely new, it's crucial to acknowledge the automotive industry's historical reluctance to embrace lower emissions. Progress in sustainable manufacturing, responsible sourcing, and effective recycling of parts and end-of-life vehicles has been slow.

The urgent warning that only a decade remains to significantly lessen humanity’s impact on the climate was repeatedly mentioned during press conferences throughout the automotive show.

A Rotating Display: Fisker's "Hollywood Mode"

A notable unveiling this year was the almost-ready-for-production Fisker Ocean. This all-electric SUV features a substantial 17.1-inch screen capable of rotating 90 degrees.

This rotation allows the screen to switch between landscape orientation, dubbed “Hollywood Mode,” and a vertical view.

The landscape mode is designed for entertainment while the vehicle is stationary and connected to a charger. Users can enjoy games and video content in this configuration.

Fisker has indicated that they are seeking patent protection for this innovative swiveling screen technology.

Image Credits: Kirsten Korosec

The Ocean’s large display offers a unique user experience. It’s a key feature distinguishing this electric SUV.

The ability to transition between viewing modes enhances both functionality and entertainment options for drivers and passengers.

Key Features of the Fisker Ocean's Screen

• Size: 17.1 inches
• Rotation: 90-degree swivel
• Modes: Landscape (“Hollywood Mode”) and Vertical
• Functionality: Gaming and video playback when parked and charging

Fisker’s commitment to innovation is evident in this design. The rotating screen is a focal point of the Ocean’s interior.

The Shift to Electric Power

Image Credits: Kirsten Korosec

A dominant trend observed at this year’s Los Angeles Auto Show was, predictably, the increasing electrification of the automotive industry.

Although internal combustion engine (ICE) vehicles were still prominently displayed, the most significant announcements centered around battery-powered technology.

New Electric Models Unveiled

Several new all-electric models were showcased, including the Nissan Ariya SUV and the Toyota bz4x.

The Subaru Solterra, a twin model to the Toyota bz4x, was also presented.

Notably, the final versions of the all-electric Porsche Sport Turismo sedan and wagon were revealed, featuring their innovative panoramic roof.

Highlights and Key Takeaways

The LA Auto Show clearly demonstrated a strong industry focus on electric vehicles.

Manufacturers are actively expanding their electric lineups, offering consumers a wider range of choices.

The Porsche Sport Turismo’s advanced features, such as the “magic roof,” highlight the innovation occurring within the electric vehicle sector.

Innovations in Automotive Technology Focused on Health and Wellness

With the pandemic continuing into its third year, automotive manufacturers are placing greater emphasis on technologies designed to protect vehicle occupants from illness.

Hyundai recently showcased the SEVEN SUV concept at the Los Angeles Auto Show, demonstrating several health-focused features.

Key Features of the Hyundai SEVEN Concept

• Vertical Airflow System: This system is engineered to minimize the spread of airborne particles within the vehicle.
• Antibacterial Copper Surfaces: Frequently touched surfaces incorporate antibacterial copper to inhibit the growth of microbes.
• UVC Sterilization: A built-in UVC sterilizer provides an additional layer of disinfection.

These advancements represent a growing trend within the automotive industry towards prioritizing passenger health and safety.

The integration of these technologies reflects a proactive approach to mitigating health risks in enclosed vehicle environments.

Image Credits: Kirsten Korosec

The Rise of Electric Restomods

A prominent trend observed at this year’s LA Auto Show was the increasing presence of classic car designs paired with contemporary electric powertrains. These vehicles present a novel approach to experiencing iconic automobiles, even if they differ from the traditional internal combustion engine feel.

Cobera's Electric Cobra

Cobera, a new automotive company, showcased its C300 model at the show. Resembling the classic Shelby Cobra, this vehicle distinguishes itself with a fully electric powertrain.

The company claims the C300 can accelerate from 0 to 62 mph in just 2.7 seconds. The C300’s design and construction were undertaken by Composite-Projects, a Hungarian firm specializing in vehicle and camper production.

Upon activation, the car emits a synthesized sound, intended to evoke the auditory experience of a traditional V8 engine, though with a modern twist.

Electra Meccanica's eRoadster

Electra Meccanica, also exhibiting its three-wheeled Solo vehicles at the LA Auto Show, presented its eRoadster. This model is visually inspired by the Porsche 356 Speedster, but incorporates modern amenities.

These enhancements include features such as air conditioning, power windows and door locks, and a contemporary infotainment system.

Ford's Electrified F-100

The restomod trend wasn’t limited to smaller manufacturers. Ford displayed its electrified F-100, previously unveiled at SEMA in November.

The 1978 F-100 Eluminator electric restomod utilizes Ford’s E-crate motor, which is available for customer purchase and installation into their own vehicles.

This F-100 is equipped with dual electric motors, positioned at both the front and rear axles. Ford reports a combined output of 480 horsepower and 635 ft-lbs of torque.

The interior has been modernized with a new infotainment system, complete with a digital screen and instrument cluster.

Three-Wheeled Vehicles

A noticeable increase in three-wheeled vehicles was observed at this year’s event, exceeding the typical number seen in previous years. Biliti Electric showcased their electric tuk tuks, which also feature solar power capabilities.

These vehicles are positioned as a potential solution for last-mile delivery services, targeting large corporations such as Amazon and Walmart within highly populated urban environments.

The GMW Taskman model is currently operational in both Europe and Asia. The company’s founder reports that over 12 million packages have been delivered, accumulating more than 20 million miles of service.

Image Credits: Kirsten Korosec

Electra Meccanica presented their Solo vehicles at the show, initially unveiled in 2016, and offered attendees the opportunity to experience test drives during the press preview days.

The company specifies that these compact electric cars offer a range of up to 100 miles on a single charge, generating 82 horsepower and 140 lb-ft of torque, with a maximum speed of 80 mph.

Designed for short commutes or local trips, the Solo is a single-seater vehicle that includes dedicated cargo space. It is manufactured in Mesa, Arizona, and is priced at $18,500.

Image Credits: Kirsten Korosec

Sondors also exhibited their three-wheeled electric vehicle, capable of accommodating three passengers. The company claims a range of approximately 100 miles.

This EV was developed following a successful crowdfunding campaign that raised over $1 million. It features a 33 kWh battery pack, producing 170 horsepower and 323 lb-ft of torque.

Imperium showcased their three-wheeled electric car, the Sagitta. This vehicle represents the largest passenger capacity among the three-wheeled options displayed at the show, comfortably seating up to four individuals.

While specific technical specifications for the Sagitta were not yet available, the company announced that reservations would be accepted starting in mid-2022.

Barbie

Image Credits: Abigail Bassett

A notable presence at the Los Angeles Auto Show was Barbie, as Mattel showcased a full-scale replica of the Barbie Extra vehicle.

The unique design was constructed upon the platform of a 2021 Fiat 500.

Vehicle Specifications

A fiberglass body was implemented, finished with a vibrant, sparkling white paint scheme.

Distinctive features include gull-wing style doors, resembling wings, and an integrated pet pool located in the rear cargo area.

The vehicle’s design elements were directly inspired by the Barbie Extra fashion doll line.

This life-size iteration brought the playful aesthetic of the dolls to a tangible automotive form.

The unveiling generated significant attention, highlighting the intersection of fashion and automotive design.

Mattel’s creation demonstrates an innovative approach to brand extension and product presentation.

The customized Fiat 500 serves as a compelling example of how iconic characters can be translated into unique vehicular concepts.

The vehicle’s design choices were intended to capture the bold and expressive spirit of the Barbie Extra brand.

The inclusion of a pet pool further emphasizes the playful and imaginative nature of the overall design.

The show appearance provided an opportunity for attendees to experience the Barbie Extra aesthetic in a new and engaging way.

The vehicle’s construction and detailing showcase a high level of craftsmanship and attention to detail.

The use of fiberglass allowed for the creation of the vehicle’s distinctive and unconventional body shape.

The sparkling white paint finish contributes to the vehicle’s overall eye-catching and glamorous appearance.

The 2021 Fiat 500 was chosen as the base vehicle due to its compact size and suitability for customization.

The resulting vehicle is a testament to the creative possibilities that arise when fashion and automotive industries collaborate.

Solar Power Integration in Vehicles

Image Credits: Kirsten Korosec

Several vehicles demonstrating innovative solar charging capabilities were showcased at this year’s event. A notable unveiling came from Chinese energy firm SPI and Phoenix Motor Inc., who presented the EF1-T pickup truck.

This vehicle features a retractable solar cover for the truck bed, designed to potentially increase the vehicle’s range by 25 to 35 miles. Both the EF1-T pickup and its van counterpart, the EF1-V, are substantial in size and are currently identified as prototypes.

The company is actively soliciting “customer input” regarding features and intended applications, indicating ongoing development.

EF1-T Performance and Availability

SPI projects the uniquely styled EF1-T will achieve a driving range of 380 to 450 miles on a single charge.

Pre-sales of the vehicle are currently being accepted, with deliveries anticipated in 2025. This delivery timeframe is considered relatively distant by industry observers.