13-inch MacBook Pro with M1 Chip - Apple's Latest Innovation

With this latest release, Apple now offers three new devices powered by its innovative, in-house designed chips. Building on the unveiling of a new MacBook Air and Mac Mini, the company has now enhanced another well-regarded product. The 13-inch MacBook Pro is among the initial three models to feature the recently introduced M1 chip.

The company described the system during today’s presentation as “the pinnacle of what the M1 chip is capable of.” Indeed, the system’s performance suggests it is maximizing the potential of the new chip. It delivers an impressive battery life of up to 17 hours for web browsing and 20 hours for movie playback – representing the highest battery performance rating Apple has ever provided for a MacBook.