Subaru's First EV Debuts in America

Subaru's Entry into the EV Crossover Market

Subaru unveiled its inaugural all-electric crossover vehicle for the second time in November. The 2023 Subaru Solterra electric crossover—closely resembling the Toyota bZ4X—was presented to the U.S. market at the Los Angeles Auto Show.

This all-electric subcompact crossover represents a collaborative effort, mirroring the previous partnership that produced the Subaru BR-Z and Toyota 86 (previously the Scion FR-S). The Solterra and bZ4X are remarkably similar, functioning as near-identical siblings.

Strategic Implications for Subaru

The introduction of the Solterra is strategically aimed at capturing the strong American demand for crossover vehicles. It also establishes Subaru’s presence within the rapidly expanding electric vehicle (EV) market, facilitated by its collaboration with Toyota.

Despite recent challenges like chip shortages impacting the supply chain, Subaru has experienced substantial success over the past two years. The automaker has consistently reported record sales figures within the United States.

Sales Performance and Popular Models

Subaru is well-recognized for its vehicles equipped with all-wheel drive. The mid-size Forester has consistently performed as a leading model in its segment in terms of sales volume.

However, the compact Crosstrek achieved the highest sales volume in October 2021. Demand for the more rugged Wilderness trims of the Outback and Forester has been exceptionally high, with dealerships often applying markups of up to $5,000 above the manufacturer’s suggested retail price.

The Toyota-Subaru Partnership

As of September 2019, Toyota holds a 20% ownership stake in Subaru. Their partnership, however, dates back to 2005, following the termination of GM’s relationship with Subaru.

This collaboration has proven mutually beneficial. Subaru contributes its expertise in all-wheel-drive technology, while Toyota provides its advancements in hybrid and electric powertrain systems to the smaller automaker.

Both Japanese companies are known for their cautious and deliberate approach when venturing into new automotive territories. The Solterra, therefore, provides valuable insight into Subaru’s vision for the future of electric crossovers, particularly those designed with off-road capabilities.

An All-Wheel Drive Shared Development

The Solterra represents a collaborative effort between Subaru and Toyota, resulting in design elements, particularly within the cabin, that share similarities with Toyota vehicles. However, the exterior styling, underlying chassis, and all-wheel-drive system are distinctly Subaru’s engineering. Toyota was responsible for procuring the battery supply.

This vehicle utilizes a 71.4 kWh lithium-ion battery pack, positioned low between the axles, and is coupled with dual electric motors – one powering the front wheels and another driving the rear. Subaru projects a driving range exceeding 220 miles, and indicates the Solterra can achieve an 80% charge in approximately 30 minutes using DC fast-charging stations.

The electric powertrain generates 215 horsepower and 248 lb-ft of torque. A significant portion of this torque is accessible from a standstill, suggesting the Solterra could perform well as a capable soft-roader.

Image Credits: Kirsten Korosec

During a preview event last week, the electric vehicle successfully navigated a modest rocky trail and traversed a shallow body of water, demonstrating its off-road capabilities to assembled journalists.

This launch signifies Subaru’s initial entry into the electric vehicle market. The Solterra incorporates Subaru’s renowned symmetrical all-wheel-drive system, enhanced with Subaru’s X-Mode. X-Mode optimizes traction in challenging, low-grip conditions. Subaru explains that the system intelligently manages braking to assist in overcoming obstacles when a wheel loses contact with the ground, making it a surprisingly adept off-road EV.

With 8.3 inches of ground clearance, the Solterra offers a competitive advantage. Subaru highlighted at the LA Auto Show that its ground clearance surpasses that of the VW ID 4 and Tesla Model Y.

At the same event, Subaru showcased video footage of the Solterra undergoing rigorous off-road testing, including navigating stairs and traversing angled ramps. Its performance was even directly compared to that of the Jaguar I-Pace on identical courses.

Although official pricing details are still pending, Subaru anticipates a starting price of around $39,000. Sales of the 2023 Solterra are scheduled to commence in mid-2022.