Sell Out of Stock Items

Stockly: Synchronizing E-commerce Inventory Across Platforms

Introducing Stockly, a French-based startup dedicated to maintaining synchronized inventory levels for a multitude of e-commerce businesses.

A common consumer experience involves abandoning a website when an item is displayed as unavailable, then seeking the same product elsewhere.

Enabling Sales of Out-of-Stock Items

Stockly provides e-commerce operators with the capability to continue fulfilling orders even when their own stock is depleted.

The system automatically identifies a third-party supplier within the Stockly network that currently has the desired item in stock.

Order Fulfillment and Branding

Upon order placement, it is directly processed and shipped by the identified supplier.

To ensure a seamless customer experience, Stockly instructs its partners to utilize neutral packaging, preventing brand confusion.

Benefits for Smaller E-commerce Businesses

This solution is especially advantageous for smaller e-commerce companies lacking an established network of third-party sellers.

Larger platforms, such as Amazon, can already fulfill orders for out-of-stock items through their internal marketplaces.

However, this functionality is generally unavailable to most other online retailers.

Technical Challenges and Focus

A primary hurdle for Stockly lies in managing diverse catalog formats and accurately matching inventories across different retailers.

Initially, the company is concentrating its efforts on clothing items.

When an order is channeled through Stockly, a supplier is chosen based on factors like logistics, delivery time, and historical performance data.

Current Partnerships and Funding

Stockly currently collaborates with retailers including Galeries Lafayette, Go Sport, and Foot Shop.

Recently, the startup secured $6 million (€5.1 million) in funding from investors such as Idinvest Partners, Daphni, Techstars, Checkout.com CEO Guillaume Pousaz, and several angel investors.