Spotify Car Thing: In-Car Entertainment System Launches in the US

Spotify Launches "Car Thing," Its First Hardware Device

Spotify has officially announced the limited U.S. release of its inaugural hardware product, Car Thing. This device is specifically designed for Spotify Premium subscribers. The current iteration of the device represents a significant advancement from the initial testing phase that began in 2019.

Enhanced Features of the New Model

The upgraded Car Thing boasts a touchscreen interface. It also includes a prominent, easily gripped knob for intuitive navigation. Furthermore, the device incorporates voice control capabilities and four customizable preset buttons. These buttons allow for quick access to frequently enjoyed music, podcasts, or playlists, mirroring the functionality found within the Spotify mobile application.

Addressing the In-Car Listening Experience

Spotify explained that the development of Car Thing stems from a desire to improve the in-car listening experience for its users. While many modern vehicles now offer Apple CarPlay or Android Auto integration, Spotify highlights that the average car age in the U.S. is 11 years. The average car is kept on the road for 18 years.

Targeting an Older Vehicle Market

This indicates a substantial number of vehicles lack contemporary in-car infotainment systems. Car Thing is intended to serve this demographic. It also potentially allows Spotify to establish a more direct connection with customers within their vehicles and explore new business opportunities, though the company has not yet detailed its long-term plans.

Device Specifications and Connectivity

The Car Thing is a lightweight music and podcast player, weighing just 3.4 oz. Its dimensions are 4.6″ x 2.5″ x 0.7″. It offers a combination of voice control, a physical knob, buttons, and a touchscreen for seamless media selection and menu navigation.

Flexible Connection Options

Users can connect the device via Bluetooth, or through an AUX or USB cable. This allows compatibility with a wide range of car stereo systems. The device ships with three different dash and vent mounts, a car charger, and a USB-C cable for versatile installation.

User Interface and Preset Functionality

Upon initial setup, Car Thing guides users through a brief tutorial. The user interface closely resembles the Spotify mobile app, ensuring a familiar experience. Users can interact with the screen through taps, swipes, and voice commands. The knob provides a tactile method for navigating options, potentially appealing to those accustomed to traditional car stereo controls.

Customizable Presets for Easy Access

Four preset buttons are located on the top of the device. These allow users to save their favorite content for instant access. By default, they are configured for Liked Songs, Spotify’s Daily Drive, and Morning Commute playlists, with one slot remaining empty. Users can customize these presets at any time.

Voice Control and Microphone Technology

Spotify recently introduced support for the “Hey Spotify” voice command. Car Thing utilizes this feature, enabling users to control the device hands-free. The device features four microphones to ensure accurate voice recognition even with music playing or windows open.

Enhanced Safety and Convenience

While “Hey Spotify” is an optional feature on mobile devices, Car Thing presents a safer and more practical application of voice control. Drivers can issue commands without diverting attention from the road, and passengers can easily request their desired content.

Data Privacy and Future Development

Spotify’s privacy policy states that voice recordings and transcripts will be collected to improve the voice command feature. The company assures users that no additional data is collected beyond what is already gathered by the mobile app. However, Car Thing provides Spotify with valuable insights into listening habits during commutes and road trips, potentially influencing future product development.

Insights into Commuting Habits

Shanon Cook, Spotify’s head of Global Culture and Trends, noted that Americans spend over 70 billion hours in their cars annually. Understanding listening preferences during this time is crucial for enhancing the in-car entertainment experience.

Limited Release and Pricing

During this initial limited release, Car Thing is available for free, with customers only paying for shipping. Spotify describes the device as experimental and wants to gather user feedback. The current retail price is estimated at $80, but a wider release date has not been announced.

Software Updates and Long-Term Vision

Spotify plans to provide software updates to ensure the device remains functional even if future product direction changes. The company emphasizes that it does not aspire to become a hardware manufacturer. It is exploring the possibility of creating a specialized in-car experience, potentially similar to SiriusXM, but as an add-on rather than a standard feature.

Availability and Waitlist

Car Thing is exclusively available to Spotify Premium subscribers in the U.S. on an invite-only basis through carthing.spotify.com. The number of units available is limited, so interested users are encouraged to join the waitlist promptly.