Sony recently unveiled a 3D display with a $5,000 price tag, though it’s likely intended for a specialized market. While widely recognized for its consumer electronics, the company is directing the Spatial Reality Display towards creative professionals – particularly those involved in areas such as computer graphics and visual effects for cinematic productions. Essentially, this technology provides artists with a method to visualize their three-dimensional work without the need for virtual reality headsets.

Sony isn't the first to introduce this type of technology to a rather specific group of users. The Looking Glass display has been a prominent offering in this area until now. However, in contrast to that large 8K screen, Sony’s device is specifically engineered for individual use – functioning as a screen connected to a desktop computer. Its design also bears a resemblance to the Amazon Echo Show.

According to Sony, the display creates a “highly-realistic, virtual environment.” An earlier iteration of the technology was showcased at CES earlier this year, featuring a rendering of the Ecto-1 vehicle from the forthcoming Ghostbusters movie. The company had intended to provide a demonstration of the final version to the press, but due to the COVID-19 pandemic, demonstrations were conducted via conference calls. Consequently, I am currently unable to assess the effectiveness of the 3D imaging. [Unverified]

Sony collaborated with its Sony Pictures division, which utilized the technology during the creation of computer-generated effects for the previously mentioned Ghostbusters film. Volkswagen has also been involved with the project since its inception, exploring its potential applications in the conceptualization and design phases.

The display will be available for purchase directly from Sony starting next month.