snap brings partner-centric layers to its social map used by 250 million people
Snap's Vision for a Personalized Map Experience
Snap is focused on providing its users with a more individualized perspective of their surroundings.
While established map applications like Google Maps and Apple Maps traditionally depend on data from external sources to enhance their contextual understanding, Snap intends to empower users with a more direct and customizable method.
This approach involves integrating third-party services into its Snap Map product, enabling users to curate a geographic view aligned with their specific interests.
Introducing Layers: A New Dimension to Snap Map
Announced at the Snap Partner Summit, the new feature, called Layers, allows users to incorporate data from select developer partners directly into their map interface.
This integration allows for a highly personalized view of the world around them.
“Layers represent the evolution of the Map, transforming it from a single product into a versatile platform,” explains Bryant Detwiller of Snap to TechCrunch. “Our primary goal is to enhance the map’s overall utility.”
A Social Map Focused on People
Snap Map has always prioritized a social experience, centering around connections with people and friends rather than solely focusing on navigation.
Layers will theoretically give users greater control over the points of interest that shape their map experience.
Currently, Snap Map boasts approximately 250 million monthly active users.
Initial Partnerships and Future Expansion
Similar to Snap’s strategy with its Minis and Games, the rollout of Layers partnerships is beginning at a measured pace.
The initial collaborators include Ticketmaster and the restaurant review platform, The Infatuation.
The Ticketmaster Layer enables users to browse upcoming concerts at local venues and seamlessly transition to a Ticketmaster Mini within the Snapchat app to purchase tickets.
Through The Infatuation, users can discover curated restaurant recommendations and reviews directly on the map.
Snap anticipates expanding these partnerships further, although a widespread opening to all developers is not currently planned.
Lucas Matney
Lucas Matney: A Profile
Lucas Matney previously held the position of Senior Editor at TechCrunch. His work was centered in San Francisco, California.
Background and Role
As a Senior Editor, Matney was responsible for overseeing and contributing to the technology news coverage provided by TechCrunch. He played a key role in shaping the publication’s editorial direction.
His location in San Francisco placed him at the heart of the technology industry, facilitating access to key companies and developments. This proximity was crucial for his reporting.
TechCrunch and its Focus
TechCrunch is a prominent online publication dedicated to reporting on the technology sector. It covers startups, venture capital, and emerging technologies.
- Startups: Detailed coverage of new and growing companies.
- Venture Capital: Analysis of funding rounds and investment trends.
- Emerging Technologies: Reporting on innovations and future tech.
Matney’s role at TechCrunch involved contributing to all these areas of focus, providing insights and analysis to its readership.
Editorial Responsibilities
The responsibilities of a Senior Editor typically include editing articles, managing writers, and developing story ideas. Matney’s position demanded a strong understanding of the tech landscape.
He was likely involved in the entire editorial process, from initial concept to final publication. Maintaining journalistic integrity and accuracy were paramount.
His contributions helped to establish TechCrunch as a leading source of information for those interested in the technology industry.