Samsung Foldable Announcement: August 11th

Samsung Announces Upcoming Unpacked Event

Invitations have been dispatched by Samsung detailing their forthcoming Unpacked event. Unlike some companies that subtly hint at new products, Samsung’s approach is more direct.

The invitation prominently features the phrase “Get ready to unfold” accompanied by illustrations that strongly suggest the designs of the Galaxy Z Fold and Galaxy Z Flip devices.

Event Details and Preorders

The event will be conducted virtually on Wednesday, August 11, aligning with the current trend of online product launches. Notably, Samsung is initiating preorders for its “next flagship” device, even before revealing its specifications or appearance.

Customers who pre-order early will receive 12 months of complimentary Samsung Care+ coverage. Further details are available on the company’s official website.

However, it is generally advisable to await the official unveiling and reviews before making a purchase.

Anticipated Announcements

There is considerable anticipation surrounding the potential announcements at the event. Many expect a significant focus on the next generation Galaxy Watch.

The Mobile World Congress (MWC) presentation was somewhat underwhelming, primarily focusing on the collaborative wearable platform development with Google, rather than showcasing new hardware.

Samsung previously indicated that the One UI Watch interface would debut at a summer Unpacked event, alongside the new Samsung/Google platform.

Timing and Rumors

It appears highly probable that this event will serve as the platform for that debut, even if the new watch isn’t the primary focus. The dwindling summer months and rumors of a late-August (the 27^th) release date for the new Galaxy Watch support this expectation.

This event has the potential to be substantial for Samsung, contrasting with last year’s strategy of staggered device releases through individual virtual events.

Potential Product Lineup

Speculation suggests the unveiling of several products, including the Galaxy Watch 4, Galaxy Z Fold 3, Galaxy Z Flip 3, Galaxy S21 FE (“Fan Edition”), and potentially updated Galaxy Buds Pro to compete with the AirPods Pro.

The Galaxy S21 FE represents a more affordable option within the company’s flagship range.

The Note Series

Notably absent from these predictions is the Note series. Reports indicate that Samsung’s popular phablet will not be released this year, due to ongoing global chip shortages.

This absence represents a disruption to Samsung’s traditional six-month release cycle, the full impact of which remains to be seen.