Perhaps you've encountered this news previously. Samsung is preparing to unveil its upcoming flagship devices on January 14th. The company has officially validated earlier reports concerning the date of its next Unpacked event, which will be held online. The event’s theme is, “Welcome to the Everyday Epic.”

According to the company, “Throughout the last year, mobile technology has become increasingly central to daily routines as more individuals work from home and dedicate greater time to their residences.” They continue, stating that the rapid shift towards a mobile-centric lifestyle necessitates devices capable of elevating ordinary experiences into something exceptional.

The timing of this event is a noteworthy consequence of the unusual event schedules of 2021, influenced by the ongoing concerns surrounding the COVID-19 pandemic. Traditionally, Unpacked events were coordinated with the Mobile World Congress. However, that event has been postponed until the summer, with the intention of hosting an in-person gathering. Consequently, Samsung has chosen to initiate sales approximately a month earlier this year.

Notably, the event is scheduled to occur just a few days following CES. This leaves technology reporters with limited time to recover after the year’s largest hardware exhibition. It may also suggest a more restrained level of announcements from Samsung during CES itself, although the company’s diverse range of divisions ensures a significant presence at the show.

An unusual development this year is the opportunity to pre-order the S21 before it has been officially revealed. While the device is expected to be a capable product, questions remain regarding how the company will innovate in a market experiencing declining smartphone sales. Current leaks have been somewhat unremarkable, although Samsung often introduces unexpected features.

We have already received substantial information regarding the Galaxy Buds Pro, so they are unlikely to be a major surprise. However, the company’s established reputation for quality earbuds provides a basis for optimism. These potential competitors to the AirPods Pro are rumored to be available for $199.