Rotten Tomatoes & TikTok Partner for Ratings and Reviews

Rotten Tomatoes and TikTok Announce New Partnership

Rotten Tomatoes has revealed a new collaboration with TikTok, introducing a TikTok Jump feature. This integration will enable users to directly link to movie and television trailers, along with associated ratings and reviews.

TikTok Jump Functionality

The TikTok Jump tool is designed to strengthen connections between TikTok and its external partners. It functions as a third-party integration mechanism within the short-form video platform.

Users creating content on TikTok can now choose Rotten Tomatoes from the available Jump options. A search function allows them to locate the specific film or television program they wish to connect to their video.

Expanding Content Discovery

According to a press release from Rotten Tomatoes, film and TV content frequently appears on TikTok’s “For You” feed. Viewers often express a desire for further details about the clips they encounter.

The new Rotten Tomatoes TikTok Jump provides creators with a convenient way to inform and entertain their audience. It grants access to a wealth of resources, including movie and TV information, streaming availability details, and critical reviews.

Reaching New Audiences and Platform Growth

This partnership allows Rotten Tomatoes to connect with a broader demographic, particularly Millennial and Gen Z viewers.

Since its launch in June, TikTok Jump has facilitated collaborations with numerous companies. These include Quizlet, Wikipedia, BuzzFeed, and Jumprope, each creating unique integrations within the TikTok app.

It’s important to note that Jumps require approval through an application process before third-party providers can implement them.

Enhanced Creator Tools

Given that not all TikTok users currently have the ability to include links in their profiles, TikTok Jump expands the options available to creators for audience engagement.

This new feature offers a valuable method for fostering interaction and providing additional information to viewers.