Roofr Secures $4.25 Million to Enhance Roofing Sales Processes

The roofing industry is witnessing a surge in software solutions designed to streamline operations for both contractors and homeowners. Companies like Roofer Pro, Roof Snap, and Acculynx are leading this charge. Roofr, a San Francisco-based platform with a team of 31, has recently secured $4.25 million in post-seed funding.

Addressing Industry Challenges

This funding round was spearheaded by Bullpen Capital, with contributions from Avidbank and Crosslink Capital. Roofr’s co-founder and CEO, Rich Nelson, acknowledges the competitive landscape. However, drawing on his family’s three-generation roofing experience, he recognizes the persistent issues of trust and transparency within the industry.

A Significant Market Opportunity

Nelson emphasizes the substantial market potential for Roofr and its competitors. Approximately five million roofs in the United States are replaced annually, representing a $50 billion market. This large scale presents a considerable opportunity for growth and innovation.

Focus on Initial Sales and Roof Measurement

Currently, Roofr concentrates on facilitating the initial sale. The process begins with obtaining roof imagery from partners like Nearmap, which utilizes low-altitude aerial photography. Contractors can then utilize Roofr’s software to create their own measurement reports using drone, blueprint, and satellite images.

Alternatively, they can opt for Roofr to generate a report for a fee of $10 per roof.

Impact of COVID-19 and Future Developments

The pandemic accelerated the adoption of Roofr’s software by both contractors and customers. The ability to provide quick, contactless quotes without on-site visits proved particularly valuable. The company anticipates continued growth as awareness of its product expands.

Roofr is also developing new features to further enhance its appeal. These include automated estimate generation based on materials lists and desired profit margins, as well as digital contract management.

Targeting Small Businesses

While Roofr’s customer base includes large North American roofing contractors, the company is prioritizing small businesses. There are over 100,000 registered roofing businesses in the U.S., with the majority employing five or fewer individuals. Roofr also serves independent insurance adjusters.

Funding and Background

This latest funding round brings Roofr’s total funding to $8.25 million. The initial seed round was led by Crosslink in early 2019. The company also participated in the Y Combinator accelerator program in 2017.

Leadership Team

Roofr’s leadership team consists of co-founders Kevin Redman, the company’s CTO, and Rich Nelson, the CEO.