The market for smartphones has been experiencing a downturn for the past couple of years. The current global pandemic has undoubtedly contributed to this situation. Predictions that the introduction of 5G technology and innovative designs would revitalize sales have not materialized, as consumers have been postponing purchases of non-essential items.

Samsung stands out as the sole manufacturer achieving some degree of success with its foldable device designs, although the initial rollout faced challenges. Early models were plagued with technical difficulties, resulting in a less-than-ideal initial reception. Currently, the high cost remains a significant obstacle, particularly when spending $1,000 or more on a mobile phone is a concern for many buyers.

Within the realm of smartphone designs, the emergence of at least two companies pursuing a new approach suggests a developing trend. At the start of the Consumer Electronics Show (CES), both LG and TCL unveiled their interpretations of a different form factor intended to provide increased screen size in portable devices.

LG has demonstrated a willingness to experiment with unconventional designs. Recent examples include the LG Wing, which featured a swiveling screen.

However, the initial presentation of the LG rollable phone was brief and primarily served as a transition during a press event, leading some to believe that the technology still requires further development.

TCL acknowledged that its product remains in the conceptual stage but provided a more detailed demonstration. It is often easier to showcase a concept design than an incomplete, real-world product. While specifics are limited, the company reports the device can expand its display from 6.7 to 7.8 inches.

It is hoped that the industry has taken lessons from the problems encountered with the first generation of foldable phones. Rushing to market with new technology can sometimes result in releasing an incomplete product, a situation that negatively impacted companies such as Samsung and Motorola. While laboratory testing is valuable, it does not fully replicate real-world conditions.