Reddit Year in Review: Personalized Recaps Coming Soon

Reddit Introduces Personalized Year-End Recaps

A new, individualized recap feature, similar to Spotify’s Wrapped, is being rolled out by Reddit for all of its users starting tomorrow. These recaps will present a diverse range of statistics.

Included will be a summary of the time spent on the platform, an overview of content interacted with or contributed to, and details on engaged topics and communities viewed or joined. Reddit confirms users have the option to conceal their username and avatar when sharing these recaps on other social media platforms.

Shift from Aggregate to Individual Data

Previously, Reddit’s year-end summaries concentrated exclusively on platform-wide aggregated trends. This year marks the introduction of a personalized, in-product experience for each user.

The personalized recaps utilize user browsing and engagement data collected between January 1st, 2021, and November 30th, 2021.

Reddit's Perspective on Community Expression

“Expression is fundamental to Reddit’s communities, ranging from reactions to game discussions in r/nba to sharing videos of everyday moments,” stated a Reddit spokesperson.

“Reddit Recap highlights the communities each Redditor actively participated in and the experiences they shared with others throughout the past year.”

The Rise of Year-End Recaps

End-of-year recaps have gained significant traction, largely due to the widespread sharing of Spotify’s annual Wrapped feature across social media.

Following its success, numerous companies, including Apple, YouTube, Snapchat, and now Reddit, are developing similar features for their respective platforms.

Popular Themes on Reddit in 2021

Alongside the launch of recaps, Reddit has published data concerning the most prevalent themes on the platform during 2021.

Cryptocurrency, gaming, sports, weddings, health and fitness, food and drink, and movies and television were identified as the most popular categories.

Within the cryptocurrency sphere, the five most-viewed communities were r/dogecoin, r/superstonk, r/cryptocurrency, r/amcstock, and r/bitcoin. Reddit has recorded 6.6 million mentions of “crypto” across its platform this year.

Top Communities by Category

For gaming, the top five communities in 2021 were r/genshinimpact, r/leagueoflegends, r/gaming, r/rpclipsgta, and r/ffxiv.

The most popular sports communities included r/nba, r/soccer, r/nfl, r/squaredcircle, and r/mma.

In the weddings category, the top five were r/weddingplanning, r/engagementrings, r/bridezillas, r/wedding, and r/weddingsunder10k.

Regarding health and fitness, the leading communities were r/lifeprotips, r/sports, r/progresspics, r/fitness, and r/loseit.

The top five food and drink communities were r/food, r/cooking, r/keto, r/kitchenconfidential, and r/starbucks.

Finally, the most popular movie and television communities were r/movies, r/marvelstudios, r/starwars, r/moviedetails, and r/dc_cinematic.

Reddit’s Growth in 2021

Reddit also reported that users generated 366 million posts in 2021, representing a 19% increase compared to the previous year.

The platform saw a total of 2.3 billion comments, a 12% year-over-year increase, and 46 billion total upvotes, a 1% increase year-over-year.