Rad Power Bikes Announces New CEO

Rad Power Bikes has appointed a new Chief Executive Officer, following the recent departure of its former leader.

Kathi Lentzsch has been selected to guide the e-bike company. Her extensive experience involves revitalizing businesses that have faced challenges, spanning both consumer and business-to-business sectors.

Strategic Shift and Leadership Changes

This leadership transition coincides with Rad Power’s evolving business strategy. The company is moving away from selling directly to consumers and is increasingly focusing on a retail-based distribution model.

This strategic adjustment has unfortunately necessitated several rounds of workforce reductions in recent years.

“Rad Power Bikes is currently undergoing a significant transformation, moving from a direct-to-consumer system to a retail-centric model,” Lentzsch stated. “Joining the company at this juncture presents exciting possibilities to expand our rider base, enhance customer connections, and develop the brand in impactful ways.”

Recent CEO History

Lentzsch represents the third CEO for Rad Power Bikes within the past three years.

Phil Molyneux resigned from the position earlier this month. He had assumed the role in 2022 after Mike Radenbaugh, the company’s founder, stepped down.

Radenbaugh initially established the company in 2007.