pubg announces india return plan with new game and $100 million investment

PUBG Corporation announced on Thursday its intentions to re-launch PUBG Mobile in India with a revised version of the game. This news follows reports from TechCrunch last week indicating the South Korean gaming company was formulating a plan to re-enter India, the world’s second-largest internet market, following a ban on its popular title two months prior.
This forthcoming game, designated PUBG Mobile India, has been specifically designed with Indian users in mind, according to PUBG Corporation. The company has not yet revealed a specific timeframe for the game’s release.
In addition, the company, alongside its parent organization KRAFTON, revealed plans for a $100 million investment within India. This investment aims to support the growth of the local video game, esports, entertainment, and IT sectors. These plans also include establishing a local office and recruiting a workforce exceeding 100 individuals.
The company stated that, due to the significant enthusiasm for PUBG esports within the Indian community, it intends to invest in hosting esports events exclusive to India. These events will feature major tournaments, substantial prize funds, and high-quality event production.
The Indian government has prohibited over 200 applications with connections to China, including PUBG Mobile and TikTok, in recent months, citing concerns regarding cybersecurity. This action occurred amidst escalating tensions along the countries’ contested border.
To address the Indian government’s concerns, PUBG Mobile severed its relationship with Tencent, the Chinese internet company that serves as its publisher in numerous markets, shortly after the ban was implemented. Last week, a global agreement was reached with Microsoft to migrate all PUBG Mobile data – and data from other PUBG properties – to the Azure platform. Microsoft currently maintains three cloud regions within India.
PUBG Corporation emphasized in a statement today that the privacy and security of data belonging to Indian players is a primary concern. The company will regularly audit and verify the systems storing personally identifiable information of Indian users to strengthen security and ensure data is handled responsibly.
Before the ban in early September, PUBG Mobile had accumulated over 50 million monthly active users in India, surpassing the user base of any other mobile game in the nation. It fostered a thriving ecosystem of esports organizations and a growing community of streamers who capitalized on its engaging spectator gameplay, as noted by Rishi Alwani, a long-standing analyst of the Indian gaming market and publisher of The Mako Reactor.
PUBG Corporation’s announcement may potentially establish a model for other affected applications seeking to return to the country. However, a crucial aspect that remains unresolved at this time is whether the Indian government has granted approval for PUBG Corporation’s re-entry strategy.