Pinterest Shopping List: Organize Your Saved Products

Pinterest Introduces a Shopping List Feature to Facilitate Purchases

For a considerable period, Pinterest has established itself as a platform for inspiration, frequently culminating in online transactions. Throughout the years, the company has consistently developed functionalities designed to more effectively connect consumers with desired products and services. These include features like shoppable Pins, visual search capabilities, augmented reality try-on experiences, and personalized product recommendations.

New Shopping List Functionality

Today, Pinterest is introducing a new feature intended to convert users’ saved Pins into actual purchases: a dedicated shopping list. This new tool automatically compiles all of your Product Pins into a single, easily accessible location.

Consequently, when you are prepared to make a purchase, you will no longer need to search through your saved Pins and Boards to locate the items you have been considering. The list provides essential information, such as pricing, customer reviews, and shipping details, presented in a clear grid format for convenient product comparison and informed decision-making.

Price Drop Notifications

This feature extends beyond simple organization; Pinterest confirms that it will also deliver notifications when saved items experience price reductions. This proactive approach is designed to incentivize users to finalize their purchases.

Accessibility and Integration

The Shopping List is prominently located on your Profile page, positioned above your existing boards. It encompasses both shoppable items you’ve saved and recently viewed products. Upon selecting a Pin, users are directed to the retailer’s website to complete the transaction, with Pinterest receiving credit for the referral.

Initial Rollout and Expansion

Initially, the Shopping List will be available to users in the United States and the United Kingdom. Pinterest plans to extend its availability to Australia, Canada, France, and Germany later this year.

Expanded Merchant Tools and Programs

In addition to the Shopping List, Pinterest is also enhancing its merchant tools. This includes the launch of its Verified Merchant Program in the U.K., Australia, Canada, France, and Germany. A new merchant storefront feature will also appear on user profiles.

Verified Merchant Program

Launched previously, the Verified Merchant Program allows retailers to undergo a manual review process to ensure they meet Pinterest’s standards for delivering exceptional customer service. Successful retailers will be awarded a blue checkmark on their profile, signifying trustworthiness to consumers.

Special Promotions and Campaigns

Furthermore, Pinterest is launching a two-week Shopping Spotlight event, titled “The Goods by Pinterest.” This event will provide users with access to exclusive, limited-edition items from direct-to-consumer (DTC) brands such as Brooklinen, Outdoor Voices, Clare Paint, Olive & June, and Maude.

A “Shop the mood” campaign is also underway, showcasing curated trends derived from Pinterest’s annual trend report, “Pinterest Predicts.”

User Spending Habits

Pinterest highlights that its users, on average, spend twice as much per month compared to non-users, and maintain basket sizes that are 85% larger.

Adapting to Evolving Shopping Trends

However, the methods consumers prefer when shopping online are undergoing rapid transformation. Pinterest, traditionally an image-based platform for idea organization, faces the challenge of remaining relevant as more consumers, particularly younger demographics, increasingly favor shopping through video content – both recorded and live.

Embracing Video Content

This shift is particularly evident on platforms like Facebook, Instagram, and TikTok, where influencer-driven content plays a significant role. Pinterest has begun to adapt, recently introducing video-first “Idea Pins” for creators and testing livestreamed creator events.

Recent Performance and Future Outlook

These new launches follow a positive earnings report in April, where Pinterest exceeded expectations in both earnings per share (EPS) and revenue. However, the company experienced a slowdown in user growth.

Monthly active users reached 478 million, slightly below the anticipated 480.5 million, resulting in a 10% stock decline. Pinterest attributed this decline to the easing of COVID-19 restrictions, which led to reduced online activity among consumers.

With these new features, Pinterest aims to ensure that its users are not merely browsing, but actively completing purchases.

The feature is now live across web, iOS, and Android platforms.