Peloton Gym Expansion & Used Equipment Marketplace

Peloton's Strategy for Growth and Customer Reach

Peloton’s Chief Executive Officer, Peter Stern, has announced the company is investigating new avenues to broaden its consumer reach.

These strategies include making Peloton products accessible within fitness centers and establishing a platform for the resale of pre-owned equipment.

Expanding into Commercial Gyms

During his appearance at the Bloomberg Tech Summit on Thursday, Stern detailed plans to distribute Peloton machines to commercial gyms.

This expansion will be facilitated through Peloton’s existing subsidiary, Precor, a well-established supplier of gym equipment.

Furthermore, efforts are underway to integrate Peloton workouts with compatible Precor equipment, enhancing the user experience.

Introducing a Peer-to-Peer Marketplace

This week also saw the launch of Repowered, a peer-to-peer marketplace designed to capture a portion of the used Peloton equipment market.

Stern explained that while secondhand sales currently occur on platforms like Facebook Marketplace, Repowered aims to provide a more secure and streamlined experience.

The new marketplace will reduce the need for transactions with unknown individuals and eliminate the potential inconvenience of in-home visits.

Leveraging AI for Personalized Fitness

Peloton is also focused on utilizing AI to enhance personalization for its members.

The goal is to scale coaching capabilities by developing individualized fitness programs.

These programs will curate the most appropriate classes and instructors based on each member’s unique needs and preferences.

Stern stated the company wants to ensure each member receives a workout experience specifically tailored to them.