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OnlyFans Ban & Crypto: A Massive Opportunity

August 19, 2021
OnlyFans Ban & Crypto: A Massive Opportunity

OnlyFans' Content Ban and the Opportunity for Cryptocurrency

OnlyFans has recently announced a significant policy change, declaring it will prohibit “sexually explicit content” on its platform later this year. This represents a major shift for OnlyFans, a service that fundamentally altered the adult content landscape and empowered performers through direct fan subscriptions.

A Chance for the Crypto Industry

This decision also presents a substantial opportunity for the cryptocurrency industry. It can leverage the evolving landscape of consumer-friendly crypto payment solutions to establish a platform less vulnerable to the pressures faced by traditional payment processors.

Financial Pressures and the Reasoning Behind the Change

OnlyFans, currently seeking funding at a unicorn valuation, has encountered difficulties in securing investment despite substantial revenue. The company explicitly stated the reason for this change: “These changes are to comply with the requests of our banking partners and payout providers.”

Despite growing societal acceptance of sex work, financial institutions remain hesitant to process transactions related to adult content. Platforms operating in this space constantly face the risk of losing access to essential banking services. Furthermore, many venture capital firms include “vice clauses” that prevent investment in such ventures, hindering access to crucial growth capital.

It’s becoming increasingly apparent that adult content platforms may never achieve a stable relationship with traditional financial institutions. Therefore, a transition away from these systems is likely necessary for both platforms and their creators.

Creator Concerns and the Search for Alternatives

Many view OnlyFans’ decision as a betrayal of its creator base, a sentiment that will likely influence their evaluation of future platforms. Creators will undoubtedly approach new services with increased scrutiny regarding their ability to navigate payment provider disputes.

However, ambitious platforms aiming for growth will likely encounter similar challenges. Crypto-native platforms offer a potential solution, but widespread adoption remains limited, posing a risk as fans may lack familiarity with cryptocurrency payments.

The Growing Role of Cryptocurrency in the Adult Entertainment Industry

The adult entertainment industry has been gradually adopting cryptocurrency payments. Pornhub, for example, began accepting cryptocurrency in 2018.

Following Visa and Mastercard’s decision to cease support in 2020, crypto payments and ACH bank transfers became the sole methods for accessing Pornhub’s premium subscription service. Existing crypto platforms, such as CumRocket and SpankChain, already cater to specific niches, but the departure of OnlyFans could create space for innovation and market capture.

Challenges and Opportunities in Crypto Onboarding

The primary challenge lies in simplifying the onboarding process for new users, introducing them to both a new platform and potentially their first crypto wallet, while simultaneously adhering to regulatory requirements.

Current web payment systems are highly streamlined, and free adult content remains readily available. Strict “Know Your Customer” (KYC) guidelines, requiring users to submit identification for crypto purchases, may present a barrier to entry.

However, as the market matures and the process of setting up a crypto wallet becomes more independent from platform onboarding, significant benefits can be realized.

Pornography as a Catalyst for Technological Advancement

Historically, the adult entertainment industry has served as a testing ground for new technologies. While cryptocurrency’s overall market capitalization has surged, its integration into everyday applications remains low.

With emerging solutions and startups focused on simplifying crypto transactions, the industry may be uniquely positioned to fill the void left by OnlyFans and build a more innovative, crypto-centric platform.

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