Heyflow Raises $6M to Boost Customer Conversions with No-Code

Heyflow Secures $6 Million Seed Funding for No-Code Clickflow Platform

Heyflow, a startup headquartered in Hamburg, Germany, has successfully raised $6 million in a seed funding round. The company specializes in no-code tools designed to facilitate the creation of interactive clickflows, with the aim of enhancing customer conversion rates.

Investment Details

Project A Ventures spearheaded the investment, with additional participation from Atlantic Labs and a group of undisclosed angel investors.

Competition in the No-Code Landscape

Heyflow operates within a rapidly expanding market of no-code/low-code solutions. These tools are engineered to streamline customer interactions through the use of adaptable templates and intuitive drag-and-drop interfaces.

The core objective is to empower users without extensive technical expertise to construct conversational and graphical flows for gathering information from website or application visitors.

A Shift from Static Calls to Action

The company posits that interactive flows represent a more effective method for driving conversions compared to traditional, static calls to action.

By combining a user-friendly flow builder with this approach, Heyflow encourages businesses to create more engaging digital experiences for user acquisition and onboarding.

Existing Market Players

The competitive landscape includes several established players, such as:

• Airkit: A low-code, template-based digital customer experience builder.
• Landbot and Intercom: Providers of customer service chatbots.
• Typeform: A platform focused on simplifying form creation.

Heyflow’s Differentiating Factors

Heyflow asserts its unique value proposition lies in its commitment to being a truly no-code platform.

This approach, they believe, makes it particularly well-suited for marketers, product managers, and business owners, while simultaneously allowing engineers to integrate custom code into their clickflows.

Chatbots vs. Conversion Flows

The company differentiates itself from chatbot-centric solutions, arguing that chatbots are more appropriate for customer support rather than optimizing for customer conversion.

Heyflow’s focus is on converting website traffic into signups, leads, and sales.

Customization and Analytics

Compared to Typeform, Heyflow emphasizes its greater level of customization and the inclusion of built-in analytics and tracking features.

These capabilities enable customers to develop more distinctive and data-driven experiences.

Pricing and Subscription Model

Heyflow operates on a SaaS subscription model. While not offering a freemium plan, a free trial of the basic version is available.

The basic version is priced at €33 per month, with a Pro Plus version available for €151 per month.

Standalone and Integrated Solutions

The platform can be utilized as a standalone solution, providing access to advanced layout functionality like nested containers.

Alternatively, it can be integrated into existing websites by embedding a few lines of code.

The Team Behind Heyflow

Heyflow was founded by Dustin Jaacks, a former Google employee, and Amir Bohnenkamp, who previously worked at Medwing and BCG Digital Ventures.

Growth and Customer Acquisition

Since its soft launch in January, Heyflow has experienced significant growth, acquiring “hundreds” of paying customers across more than 15 countries.

These customers range from small organizations to larger insurance companies.

Future Plans

The seed funding will be allocated to supporting go-to-market strategies and continued product development.

The company intends to adopt a vertical approach, focusing on industries currently driving the most growth, including insurance, financial services, recruiting, marketing, and advertising.

Key Use Cases

Specific applications include onboarding and signup flows, lead generation flows, and customer retention flows.

Project A’s Perspective

Dr. Anton Waitz, general partner at Project A, stated: “No-code platforms are seeing very strong momentum, as they offer great opportunities for smaller companies without significant engineering capacity.”

He further added, “Amir and Dustin are driven by their mission to build a highly intuitive drag-and-drop product that helps their users to better acquire, convert and onboard customers. Heyflow has seen enthusiastic first demand in the market — and we strongly believe it can become a clear leader in the space.”