Softr Expands Beyond Airtable: No-Code App Builder Update

Building Tools Without Code: A Look at Softr's Evolution

For smaller businesses, allocating development resources to projects like client portals or internal tools can present a significant challenge due to budgetary and staffing constraints. Consequently, over 600,000 individuals – including professionals in project management, human resources, and marketing – are utilizing Softr, a no-code application builder, to create these tools independently.

From Airtable Interface to Data Flexibility

Initially launched as an interface built on top of Airtable, a widely used enterprise database, Softr is now announcing substantial product updates slated for 2025.

A key change is the removal of the restriction to solely use Airtable for data storage. Users can now integrate and leverage virtually any third-party database for data management and manipulation.

Expanding Data Source Options

This expanded compatibility includes accessible options like Google Sheets and Notion, as well as more robust, developer-focused databases such as PostgreSQL, MySQL, and MariaDB.

According to co-founder and CEO Mariam Hakobyan, many companies lack centralized data storage. Information often resides in manual paperwork, emails, and spreadsheets.

“Our goal was to become a single source of truth,” Hakobyan explained to TechCrunch. “A platform where users can build applications on top of their existing, fragmented databases to streamline operational tasks.”

A New App-Building Experience

This data-agnostic approach is accompanied by a redesigned app-building interface. Softr provides a collection of pre-designed blocks that can be easily dragged and dropped to construct pages featuring lists, charts, forms, and tables.

Furthermore, new AI-powered features are being incorporated to assist users in the app development process.

Enhanced Security and Permissions

Recognizing the need for controlled access, particularly for internal tools and client portals, Softr has implemented a robust permission system.

For example, distinct user groups can be established, granting clients form submission and limited data viewing privileges, while employees retain full access for viewing and editing data across all clients.

Ease of Use and Accessibility

Softr is widely recognized within the no-code community for its user-friendliness. It is frequently cited as a top choice for beginners embarking on their no-code journey due to its simplicity.

“We intentionally designed Softr to be accessible to individuals without a development background, empowering anyone to build the tools they need,” Hakobyan stated.

Future Development and Standalone Functionality

The company plans to introduce workflows and tables in the coming months. This will enable users to utilize Softr even without relying on an external data store.

While some users currently integrate existing data from platforms like Google Sheets or Notion, these additions will further simplify onboarding for new users.

“We offer a solution whether you already have data to integrate or prefer to build an application independent of a database,” Hakobyan clarified.

Business Model and Growth

Softr operates on a freemium model and primarily relies on word-of-mouth marketing for customer acquisition.

Currently, the platform boasts 600,000 registered users, with approximately 5,000 of those being paying customers.

Financial Status and Team

The company secured a $13.5 million Series A funding round in 2022, led by FirstMark Capital. Despite not having a dedicated sales team, Softr is nearing profitability.

The founding team is located in Berlin, and the 45-person team is distributed across 15 countries.