Nikita Bier Joins X as Head of Product - Social Media Today

Nikita Bier Named Head of Product at X

Elon Musk’s X platform has announced the appointment of Nikita Bier, a seasoned entrepreneur and growth strategist, as its new head of product.

Bier acknowledged his new role on X, stating, “I’ve officially posted my way to the top,” referencing his substantial activity on the platform.

Background and Previous Ventures

Bier is widely recognized as the creator of several successful applications. These include Gas, which was later acquired by Discord, and TBH, which Facebook ultimately purchased.

Both Gas and TBH were specifically designed for teenage users, fostering a culture of positive reinforcement through compliments.

Prior to joining X, Bier contributed his expertise as a venture partner at Lightspeed and served as an advisor to the Solana Foundation.

Vision for X and Grok Integration

Bier expressed his enthusiasm for his new position, stating that he will dedicate his efforts to helping others experience the same value he finds in the app.

He also indicated plans to utilize the capabilities of Grok, X’s AI model, to enhance timelines and provide users with a comprehensive understanding of current events.

Bier expressed his gratitude to Elon Musk and the X team for the opportunity to contribute to a product he deeply values.

Elon Musk’s Response

Elon Musk welcomed Bier to X with a simple “Welcome to X” post.

He further responded to Bier with “LFG!!” accompanied by two rocket ship emojis, signifying excitement and forward momentum.

Potential Impact on X

Bier’s previous achievements demonstrate a talent for creating applications that appeal to younger audiences and rapidly expanding their user base.

At X, he may be able to develop features that broaden the platform’s appeal beyond those typically attracted to text-based social networks.

Early Hints at Future Development

Bier has already signaled potential areas for improvement, noting that “someone should fix notifications” on X.

He also revealed that he had prototyped a more integrated experience with Grok during his interview process.