DoorDash Launches Zesty: AI-Powered Restaurant Discovery App

DoorDash Introduces Zesty: An AI-Powered Restaurant Discovery App

DoorDash is introducing a novel, AI-driven social application designed to streamline the process of locating local dining establishments. Initially, the app, named Zesty, is being rolled out in the San Francisco Bay Area and New York.

Expanding Beyond Delivery

This application signifies DoorDash’s expansion beyond its core food delivery service, venturing into the realms of social interaction and local discovery. The primary goal is to eliminate the time-consuming tasks associated with restaurant research, such as sifting through numerous reviews, examining various menus, or browsing platforms like TikTok.

AI-Driven Personalized Recommendations

Upon launching the app and logging in with their existing DoorDash accounts, users can interact with an AI chatbot to receive tailored recommendations. These suggestions are based on individual preferences and specific requests.

DoorDash showcased in an Instagram promotional post that users can input prompts like, “A relaxed dinner spot in Williamsburg suitable for introverts” to obtain focused recommendations. The app will also present pre-defined prompts, including “Brunch locations ideal for groups” and “Romantic dinners with a vintage ambiance.”

Data Aggregation for Comprehensive Results

According to DoorDash co-founder Andy Fang, in a post on X, the app consolidates information from sources like DoorDash, Google Maps, and TikTok. This aggregation aims to deliver the most relevant and curated suggestions available online.

Learning User Preferences

The application is designed to learn user tastes over time, identifying both liked and disliked establishments. Recommendations that pique a user’s interest can be saved for future reference and shared with contacts.

Social Features for Sharing and Discovery

Users are able to view and share photos and comments pertaining to restaurants they have visited. They can also discover content from other users and follow individuals, mirroring the functionality of established social networks.

DoorDash’s Vision for Local Discovery

A DoorDash spokesperson confirmed to TechCrunch that the company is “always looking for new ways to help people connect with the best of their communities.” Zesty is being piloted as a means to simplify the discovery of nearby restaurants, coffee shops, bars, and other venues through personalized search and social sharing.

The initial report regarding the app’s launch was published by Bloomberg.

Potential and Alternatives

While some individuals may prefer utilizing Google for restaurant searches, others who regularly integrate AI into their routines may already be leveraging tools like ChatGPT and Gemini for similar purposes. However, Zesty could appeal to those seeking a dedicated social platform centered around restaurant discovery.

Expanding Service Offerings

This new app represents DoorDash’s latest initiative to diversify its services beyond delivery. Earlier this year, the company introduced features enabling customers to book in-person dining reservations and accrue in-store rewards.