Next-Gen Bird Three Scooter - Bigger Battery & Improved Software

Bird Launches Next-Generation Scooter in Key Markets

This summer, Bird is initiating the rollout of an advanced scooter model in New York and Berlin. This new generation features an enhanced battery offering extended range and a sophisticated diagnostic monitoring system. The company’s aim is to bolster its financial performance and achieve profitability within the competitive micromobility sector.

Enhanced Design and Durability of the Bird Three

Already available in Tel Aviv, the Bird Three is engineered for increased longevity and reduced maintenance requirements. Furthermore, the design prioritizes both rider comfort and overall safety, according to company statements.

This launch follows closely after Bird’s announcement of a merger with special-purpose acquisition company Switchback II. Analysis of the associated regulatory documents reveals the challenges inherent in achieving profitability within the shared scooter market, considering the associated unit economics.

Addressing Profitability Through Vehicle Technology

A significant obstacle to profitability lies in the expenses related to vehicle construction and ongoing maintenance. Consequently, Bird has focused on developing a scooter with a durable vehicle frame and a long-lasting battery, alongside the necessary software for comprehensive device health monitoring.

Bird OS and Self-Diagnostics

Bird develops its own proprietary operating system, known as Bird OS, and also designs its motor controller IoT system, as explained by Scott Rushforth, Bird’s chief vehicle officer.

The integrated self-diagnostics system enables the battery to communicate both with the central server and internally within the scooter’s network. For instance, if overheating is detected, the system will alert the server and automatically reduce speed to maintain optimal temperature.

Comprehensive Battery Monitoring

“Extensive health monitoring and data collection occur from the battery,” Rushforth stated in an interview with TechCrunch. “Each individual cell is continuously monitored, with approximately 75 different diagnostics tracked within the battery system itself.”

Comparison with Superpedestrian’s Technology

Superpedestrian, a competitor that recently failed to secure a New York City e-scooter pilot program contract, has long emphasized its self-diagnostics software and in-house operating system as key differentiators. The company highlights that its LINK scooters perform 1,000 vehicle health checks per second during operation, assessing factors like battery cell temperature, water intrusion, and brake functionality.

Battery Specifications and Competitive Landscape

Bird’s batteries are protected by a “hermetically sealed, tamper-proof, industry-leading IP68-rated enclosure,” safeguarding them against dust, water, and theft. The company claims the Bird Three features the largest battery capacity in the industry, at 1kWh.

Superpedestrian, which also avoids swappable batteries, offers a comparable capacity of .986kWh. Lime, Bird’s primary competitor, utilizes a swappable battery system with a capacity of .460kWh.

The Debate Over Swappable vs. Static Batteries

Proponents of swappable batteries, such as Lime, argue that this approach reduces emissions by enabling servicing via employees or gig workers using electric bikes. Traditionally, scooter redistribution involved gig workers utilizing gas-powered vans for collection, charging, and redeployment.

Bird’s Commitment to the Static Battery Strategy

With its latest scooter, Bird is reinforcing its commitment to the larger, static battery approach.

Extended Battery Life and Reduced Maintenance

“The battery’s substantial size minimizes the need for frequent charging, allowing for 15,000 to 20,000 miles of operation before servicing is required,” Rushforth explained. “This translates to less time spent on charging, rebalancing, and maintenance, ultimately reducing reliance on vehicles compared to systems requiring frequent battery swaps.”

Sustainability and Vehicle Durability

While the most environmentally friendly strategy remains unclear, Rushforth emphasizes that a sustainable scooter extends beyond battery technology. The Bird Three is designed for a service life of 24 to 36 months.

“Our goal is to create the most environmentally responsible vehicle possible, which necessitates exceptional durability. Longer vehicle lifespans translate to a reduced overall vehicle demand.”

Recycling and Component Reuse

The Bird Three is built on the same platform as the Bird Two, facilitating component reuse and simplifying recycling at the end of the vehicle’s lifespan. End-of-life batteries are responsibly recycled through partnerships with companies like ITAP.

Enhanced Safety and Comfort Features

Additional improvements in the Bird Three focus on rider comfort and safety, including a new braking system with both front and rear brakes, and an automatic emergency braking system that detects mechanical brake failures and digitally halts the vehicle using the motor.

Rushforth also highlighted improvements in vehicle ergonomics, featuring a longer wheelbase, wider handlebars, and antimicrobial grips. The scooter also incorporates a new headlight and taillight system that meets global certification standards, including the more stringent requirements of countries like Germany, preparing Bird for expansion into European markets.