Netflix Redesigns Kids Profiles for Enhanced Visual Experience

Netflix has announced a significant update to its Kids profiles. This change aims to improve the user experience for younger viewers.

A More Visual Approach

Unlike adult profiles, which utilize horizontal rows of recommendations, the redesigned Kids profiles prioritize visual cues. When children log in on a TV, they will immediately see their preferred titles and characters prominently displayed.

Previously, the Kids profile layout mirrored that of adult accounts, featuring rows of trending shows and suggestions from the broader Netflix library.

Personalized Recommendations

The top row of the Kids profile will now showcase a child’s most frequently watched content. Netflix leverages viewing history to refine these recommendations.

These featured shows are sourced from the entire Netflix catalog, encompassing both original programming and licensed content. A show must be viewed at least once by a child to qualify for inclusion in their personalized row.

Selecting a title will dynamically update the background to reflect the chosen program, further enhancing the visual experience.

Addressing User Needs

Younger children often rely on visual navigation when using streaming services. Many toddlers are adept at using devices like iPads and TV remotes to browse Netflix.

This update acknowledges the increased need for independent entertainment options for children, particularly during periods like the COVID-19 pandemic. It aims to provide parents with short periods of uninterrupted time.

The redesign was partially motivated by the desire to assist parents needing brief moments to focus on work or other tasks.

Rollout and Availability

The new Kids profile design is currently being deployed to TV devices worldwide. Testing on tablets and mobile devices is scheduled to begin in the coming months.

Netflix continues to refine its platform to cater to the diverse needs of its user base.